Lladró Reveals Its New Boutique Concept In Madrid

Lladró, the historic art porcelain brand, a flagship for luxury in Spain, is opening a new space at number 76 Calle Serrano, showing off its most innovative facet. The company brought in the renowned architect Héctor Ruiz Velázquez to develop the interior inspired by the brand’s creative universe in tandem with the brand’s in-house team.

Lladró Reveals Its New Boutique Concept In Madrid

Lladró is presenting its new boutique concept with its move to an emblematic nineteenth-century building in Madrid’s golden mile. Opening its doors on one of the city’s most exclusive shopping streets, the new space conveys the iconic porcelain brand’s DNA in a renovated style.

The unique concept of this new space mirrors the manifold facets of Lladró’s creative universe, underscoring the excellence and variety of its pieces. As well as presenting collections of sculptures, High Porcelain, lighting, home décor and fashion accessories, the boutique also highlights the brand’s close bonds with art, crafts, and design.

The key concepts underlying the new design project were luxury and exclusiveness, coupled with its long-standing experience in the field of hand-crafted creations. The initial idea was conceived by the Lladró team and executed by the renowned architect Héctor Ruiz Velázquez, based in Madrid for over twenty years.

“Symbolically, the concept of the boutique is a gateway to the world of Lladró… it wishes to convey its identity with notable references to the Mediterranean in terms of color and form”, the architect explained.

Serene elegance in a latticework

The concept developed by Ruiz is based on a harmonious dialogue between the brand’s origins and its present. The simple minimalist lines defining the space lend it a contemporary sense of refinement, reflecting the evolution of a company which is now a benchmark for luxury lifestyles. Each one of the elements used, from the structure to the smallest detail, respond to an artistic interpretation of Lladró’s roots as a way of paying tribute to its legacy.


 

Marble, stone, and cement make the perfect foil to show off the quality of porcelain

The materials used in the new store hark back to the components of porcelain: kaolin, feldspar, and quartz. The white Calacatta marble floor with its special grey veins is strikingly beautiful. The same color, though in different tones, is used in the brutalist textures of the rough cement on the walls, setting up a contrast with the delicacy and fineness of the pieces on display.

 

Five different areas for the different product categories

The new boutique offers the complete range of products, a cross-section of Lladró’s varied catalog, including sculptures as well as jewelry and home decor, fragrances, and lighting.

The store’s modular layout separates its various product lines and creates differentiated atmospheres for its various types of collections. Divided by latticework, the spaces are nevertheless interconnected while at once safeguarding the privacy and confidentiality inherent to all valuable things. The store invites visitors to stroll around and to discover Lladró’s creative universe.

 

Don’t forget to download Legacy – A Design & Craftmanship Testimony for free

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