Patricia Urquiola Designs Midtown New York Showroom for Cassina

Patricia Urquiola, one of the best interior designers and art director of Cassina has designed the leading italian furniture company’s Showroom, in New York. This his her first project in this position and it aims to strengthen the brand’s presence in the furniture contract sector, confirming it as a key destination for both industry professionals and consumers.Midtown New York Showroom for Cassina (3)

Boca do Lobo | Soho Collection

For this project, Patricia Urquiola has draw some inspiration from Cassina’s hallmark history, reflecting the work of some great architectural masters of modernism. Patricia Urquiola Designs Midtown New York Showroom for Cassina (6)

We can see some of this inspiration present in the “Veliero” bookshelf by Franco Albini, or in some details of asymmetrical windows that reminds us the influence of Le Corbusier.

See Also: Patricia Urquiola Presents “Lilo” Chair – A Scandinavian InspirationMidtown New York Showroom for Cassina (4)

A particular characteristic of the showroom is seen in the graphic boiserie rendered in grey oak, with metallic outlines. To create a dynamic visual throughout, planks have been positioned to form ‘V’ shapes, resulting in a dynamic pattern on the walls which serve not only as decoration, but also as a means of dividing the area.
Patricia Urquiola Designs Midtown New York Showroom for Cassina (5)

See Also: Top 10 Interior Designers That Changed the WorldMidtown New York Showroom for Cassina (1)

This new showroom is expected to be a domestic environment that includes several iconic design pieces from Haworth, Cappellini and Poltrona Frau. All these pieces were smartly mixed with Cassina models, offering a welcoming living room for viitors and clients alike.

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