The Dutch studio MVRDV has created a colorful hotel that is able to adapt to different visitor profiles. The architecture is always connected to the universe of innovation. This time, they created a colorful and futuristic hotel consisting of nine accommodations. Each one was developed to contemplate a guest profile, such as larger families, couples, students, among others.
The vibrant architectural project, named “(W)Ego” and developed in partnership with The Why Factory (the company’s in-house research laboratory), is on display at the Dutch Design Week 2017 (Dutch Design Week) in Eindhoven.
Each room is designed to be suitable for a specific guest and has a distinctive color. Purple is ideal for those who carry many objects and need shelves; a green environment is perfect for those who love nets; a suite is demarcated by pink color and an attic, by bright yellow. There are other options, but in this design project, the colors reflect the profiles and behaviors of the people who remain in this space.
“Based on the hypothesis that the maximum density could be equal to the maximum of desires, this research conducted by the Why Factory explores the potentials of negotiation in dense context,” says MVRDV co-founder Winy Maas.
“Through gaming and other tools, (W)ego explores participatory design processes to model the competing desires and egos of each resident in the fairest possible way.”