Top architect and interior designer Noé Duchaufour-Lawrence has been commissioned to design Montblanc boutique stores. The emblematic German brand, known for their luxury writing instruments and exquisite accessories, are currently re-designing their shop layout, and count on the French architect to bring a new life to their shop space.
The first of the series of flagship stores, opened in Taipei in May. The following two boutiques are set top open in Garden City, and the Westfield mall, in New York, in October and early 2016, respectively.
Duchaufour-Lawrence says he imagined a Montblanc boutique with a “pure and uncluttered aesthetic”, therefore exploring the dichotomy of metal hardness, and ultra-soft lines of organic materials. Inspired by the swooping and swirling of traditional penmanship and the brand’s classic Meisterstuck fountain pen, the French architect set to place the various lines of items within vitrines, shelves, or cases, made fro the similar materials as the products they hold.
The Paris based designer goes on by saying “Montblanc customers have been using and wearing these products for a long time (…) And the products evolve with the users. That’s why I wanted to achieve a warm and easy feeling, as if you’re going inside Montblanc’s house, but without the gimmicks of a false home interior.”