Italian fashion brand Giorgio Armani has launched a luxury residential development project in Beijing through subsidiary Armani/Casa Interior Design Studio. The construction is booming in Beijing’s Central Business District.
One new development, Smart Hero-Central Park Plaza, will use an international brand name to draw prospective tenants to its luxury apartments. Chinese real estate firm Smart Hero Group will partner with Armani/Casa Interior Design Studio, a division of Italy’s world-famous Armani fashion house, for the new complex.
For the interiors of the eco-friendly units, Armani/Casa plans to use natural materials and forms to express an opulent aesthetic. This collaboration marks the latest global venture undertaken by Armani/Casa.