Fendi Has New Headquarters in Rome

Italian Fashion Brand – Fendi – has recently moved its headquarters to Rome. Palazzo della Civiltà Italiana – a building commissioned by dictator Benito Mussolini in 1943 – was renovated by Italian architect Marco Costanzi, who who previously designed Fendi’s Rome showroom.

Fendi Has New Headquarters in Rome   Fendi Has New Headquarters in Rome Fendi Rome HQ Palazzo della Civilta Italiana Giovanni Guerrini Ernesto Bruno La Padula Mario Romano b dezeen 1568 0

Owen Hatherley said in a interview that it “propounds a notion of ‘good taste’ that is deeply similar to that of the fashion industry – shamelessly elitist, wilfully sinister, hierarchical, Classical, its apparent minimalism belied by an obsession with the finest possible material and the severest cut”.

See Also: “The Armchair of Thousand Eyes” by Fendi and the Campana Brothers 

Fendi Has New Headquarters in Rome   Fendi Has New Headquarters in Rome Fendi Rome HQ Palazzo della Civilta Italiana Giovanni Guerrini Ernesto Bruno La Padula Mario Romano b dezeen 936 3

The move coincides with the fashion house’s 90th anniversary, as well as German fashion designer and Chanel creative director Karl Lagerfeld’s 50th year with the company.

Fendi Has New Headquarters in Rome   Fendi Has New Headquarters in Rome Fendi Rome HQ Palazzo della Civilta Italiana Giovanni Guerrini Ernesto Bruno La Padula Mario Romano b dezeen 936 2See Also: New Delfina Delettrez’s Jewerly Collection