TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck

The concept of the first mono-brand shop in São Paulo, Brasil, was created for the designer furniture producers TOG through a collaboration between Philippe Starck and the architectural studio Triptyque Architecture.

TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck  TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck 02 triptyque tog phricardo bassetti popup 1

The idea of the flagship conceived by the architects outclasses the idea of the traditional shop by introducing a multi-functional space, not simply a retail outlet, but a place for socialising and doing different activities apart from shopping like creating, reading, dancing, eating, etc. The shop is spread out on diverse levels and also includes a garden and restaurant,Marakuthai for TOG, directed by Brasilian chef Renata Vanzetto.

TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck  TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck Tog bx

TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck  TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck Flagship Tog Fotos Gui Morelli 7bx e1433203209793

TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck  TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck domus 03 tog flagship store

TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck  TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck 25

 

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