Renowned British designer Tom Dixon has opened his first showroom outside London. Despite of running a New York office for five years, this is the first Dixon’s retail space, a showroom headquartered in New York’s Soho neighborhood.
The space is strategically located at street level, just a few blocks from showrooms for brands such as Luceplan, Foscarini, Ingo Maurer, amongst other leading designer brands.
“America has truly been the land of opportunity for us over the last couple of years, so we wanted to have a direct connection with the people who enjoy our work,” explained Dixon.This showroom showcases Tom’s full collection, including some of his bestsellers such as the copper shade and the mirror ball light, along with more recent additions like the Wingback range, Melt pendants and Brew coffee set.
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The designer described this place as a “service centre for professionals and consumers, where the complete catalogue of ‘extraordinary products for everyday use’ can be shown, explained, demonstrated and of course, purchased.” His clientele is very diverse, ranging from professional architects to design enthusiasts who “are interested in the evolution of international interior style”.
“It was important to have a space at street level with an open door where everybody can come in and see our fresh ideas at first hand,” he added. “I hope this will be the departure point of many great adventures in the New World.”