For this year’s London Design Festival, Tom Dixon and Wallpaper present Multiplex at The Old Selfridges Hotel. Coinciding with four of the most important events on London’s creative calendar – London Fashion Week, London Design Festival, the FBI London Festival and he Frieze art fair, Multiplex is expected to be an immersive, multi-sensory department store of tomorrow.
Visitors will be able to explore departments dedicated to technology, home, fashion, beauty, jewellery, as well as a food hall.
The event will be hosted in The Old Selfridges Hotel, a 20,000 square foot site attached to the iconic Selfridges department store in central London. Visitors will be able to explore departments dedicated to technology, home, fashion, beauty, jewellery, as well as a food hall. The space will host an eclectic range of events, installations, pop-ups and interventions.
Tom says: ‘The high streets are fighting a losing battle against the shift to online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined future. The Multiplex is a prototype shop for the future, a multiple stage for new ideas.”