During the Milan Design Week 2015, from 14 to 19 April, critically acclaimed British product and interior designer Lee Broom has transformed a street of disused shops on Via Alfredo Cappellini to create ‘The Department Store’, his largest exhibition to date with the launch of over twenty new products. Encompassing furniture, lighting and accessories, the collection featured new materials and new interpretations of those used in previous collections. Each piece incorporated traditional manufacturing techniques in innovative ways to produce this highly original body of work, all of which is presented in a dramatic series of interconnected department store-inspired vignettes. The Department Store has invited the visitor on an immersive journey through a cinematic pastiche of a store across two floors; moving from tableau to tableau through the exhibition, with each environment representing a surreal take on 12 different departments – including The Perfumery, Ladies Accessories, Gents Fitting Room, Book Store and Haberdashery.
Clock Tower Entrance / Crescent and Ring Lights – Picture by Luke Hayes