Fendi has a new boutique hotel in Rome, within the emblematic Palazzo Fendi. After this top fashion brand opened their new headquarters in the city, in the 75-year-old, Palazzo della Civilta Italiana – a geometric edifice of symmetrical arches nicknamed “The Square Colosseum”, this boutique hotel the most recent novelty for the brand.
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“The venue reflects Fendi’s aesthetic interpretation of its lifestyle in terms of design and is a symbol of the brand,” said chairman and chief executive officer Pietro Beccari.
The building, which belongs to one of the most ancient aristocratic families in Italy, comprises Fendi private suites as well as an apartment designed by Dimore Studio.
The five-story, 17th-century building is also home to Fendi’s largest store in the world, spread over 10,800 square feet by architect Gwenael Nicolas, with a section dedicated to Fendi’s in-house fur atelier. The store will see a soft opening on December 5.