This fall, British capital welcomes a new design project developed by Mercedes-Benz. We’re talking about the launch of six luxurious apartments in, Kensington, South London, that aim to give occupants “a sense of Mercedes-Benz Exclusivity”.
Created in partnership with Fraser Hospitality Group, the high-end fully furnished flats—called “Mercedes-Benz Living @ Fraser”—are designed to mimic the interiors of Mercedes’ current vehicle range and are aimed to attract wealthy businessmen traveling for work.
Each apartment sprawls 1,000-plus square feet and features metallic, modernist decor such as a Swarovski-crystal chandelier and a curved “Black Magic Wall” with a built-in smart TV.
“More and more people are permanently on the move. They live and work in unfamiliar cities where they are looking for a ‘home away from home’ and a sense of security,” says Wilfried Steffen, head of the Business Innovation department at Mercedes-Benz. “That’s exactly what we want to offer them—and at the very highest level and with the perfection and quality that you’d expect from Mercedes-Benz.”
For around $400 per night, this is just the beginning for the company, that is expected to build nine similar apartments in Singapore next year.