THE WATCHES OF BASELWORLD 2015 – LOUIS ERARD

As always, Baselworld has proved a hotbed of cutting edge trends and innovative designs, with brands showcasing their latest creations in front of a passionate crowd of watch lovers, global media and key industry professionals.

Louis Erard has also presented its newest masterpieces and we are looking forward to show you Louis Erard spirit.

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Where time is at the heart of our every intention and dictates our every move. Capturing time demands finesse, creativity and technology. Indeed, some movements have been imagined in-house to capture and faithfully transcribe the pulse of time to the nearest second, and sometimes even to seize the quarter-second. In our mastery of time, we return again and again to the superlative complications that we hold dear: regulators, chronographs and small seconds are revisited and constantly reinvented. Louis Erard Spirit transcends time with a refined and no less distinctive aesthetic for Baselworld 2015.

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Here is the repertoire of timepieces that galvanise technology and aesthetic to create completely new icons of time.The mechanical executions for Baselworld 2015 are Regulators, Power Reserves and Chronos, among others.

Automatically an Icon

Louis Erard takes innovation beyond mechanics and stands by its credo of timepieces that bear the hallmarks of Haute Horlogerie at an affordable price. The 42 millimetre diameter in polished steel offers the choice of a silver-toned or a black dial. Each hand has a role to play and each detail has its importance. A single glance tells us that this is a Louis Erard watch.

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Darkly Desirable

This duo of watches from Louis Erard will make the ideal match for creatives whose style of dress isn’t so different from their timepiece, when a few carefully chosen touches suffice to express their personality. And so they can catch their ideas on paper wherever they happen to be, Louis Erard delivers each watch inside an exclusive presentation box with a Caran d’Ache FixPencil, the architect’s ideal accessory.

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2015, Made in Vintage

1931 Chrono Vintage. Adding «2015» to the name of this new timepiece from Louis Erard would make the Watchmaker’s intentions clear even before contemplating it. Each look at this latest chrono sends us time-travelling between past and present. Its design is steeped in the spirit of the 1931 collection – named for the year the company was founded – with a sobriety that only heightens its functionality, a polished steel case and rounded Arabic numerals echoed by hands in the same silver tones.

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Romance, Love is in the Air

Romance happens when four diaphanous timepieces measure time as only Louis Erard knows how. The steel case expresses a personality that is both singular and plural across the 30, 33 or 36 millimetres of its rounded form.

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Guillochage on a dial in silver tones, black or white mother-of-pearl, diamond hour-markers or Roman numerals, diamond-studded bezel, double-wrap strap in leather, steel or two-tone bracelets, three hands with date or a chrono: the possibilities are endless! Irresistibly chic, passionately feminine and fabulously affordable; price is one more attribute of these Romance watches with their quartz heart… including for versions with diamonds!

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