News and Events » Fraser Hospitality Group http://www.bocadolobo.com/en/news-and-events Thu, 01 Sep 2016 15:43:47 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.10 Mercedes-Benz Unveils Luxurious Apartments in London http://www.bocadolobo.com/en/news-and-events/interior-design/mercedes-benz-unveils-luxurious-apartments-in-london/ http://www.bocadolobo.com/en/news-and-events/interior-design/mercedes-benz-unveils-luxurious-apartments-in-london/#comments Fri, 23 Oct 2015 16:03:14 +0000 http://www.bocadolobo.com/en/news-and-events/?p=2550 This fall, British capital welcomes a new design project developed by Mercedes-Benz. We’re talking about the launch of six luxurious apartments in, Kensington, South London, that aim to give occupants “a sense of Mercedes-Benz Exclusivity”.

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Created in partnership with Fraser Hospitality Group, the high-end fully furnished flats—called “Mercedes-Benz Living @ Fraser”—are designed to mimic the interiors of Mercedes’ current vehicle range and are aimed to attract wealthy businessmen traveling for work.

SEE ALSO: Boca Do Lobo At Covet London Design Apartment

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Each apartment sprawls 1,000-plus square feet and features metallic, modernist decor such as a Swarovski-crystal chandelier and a curved “Black Magic Wall” with a built-in smart TV.

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“More and more people are permanently on the move. They live and work in unfamiliar cities where they are looking for a ‘home away from home’ and a sense of security,” says Wilfried Steffen, head of the Business Innovation department at Mercedes-Benz. “That’s exactly what we want to offer them—and at the very highest level and with the perfection and quality that you’d expect from Mercedes-Benz.”

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For around $400 per night, this is just the beginning for the company, that is expected to build nine similar apartments in Singapore next year.

SEE ALSO: Café Boulud’s New Look By Martin Brudnizki

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