News and Events » gucci http://www.bocadolobo.com/en/news-and-events Thu, 01 Sep 2016 15:43:47 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.10 MEET #GUCCIGRAM http://www.bocadolobo.com/en/news-and-events/art/meet-guccigram/ http://www.bocadolobo.com/en/news-and-events/art/meet-guccigram/#comments Mon, 23 Nov 2015 16:02:50 +0000 http://www.bocadolobo.com/en/news-and-events/?p=2900 Italian luxury fashion house Gucci has announced the launch of their new creative digital project, #GucciGram. Following the innovative spirit of Gucci’s latest incarnation at the hands of new creative director Alessandro Michele, the new project will draw an artful correlation between traditional heritage and contemporaneity.

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This has centred around Gucci inviting 31 renowned and up-and-coming online talents and illustrators from around the world to create artworks that feature the recently launched Gucci Blooms and Gucci Caleido prints.

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See also: TREND ALERT: DIGITAL ART PHOTOGRAPHY

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The final result of the #GucciGram collaboration is a portfolio produced with an emphasis on creative freedom, allowing one to express their personal visions through their chosen stylistic prisms.

“I’m really interested in the past and the contemporary,” he said in a recent interview with Vogue. “My apartment is full of antique pieces, but I put everything together like a modern installation.”

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These prints illustrate Gucci’s bold new direction and feature rich floral prints and geometric motifs overlaid on the classic GG signature design. The 31 contemporary talents who have been challenged to reinterpret the unmistakable prints will be incorporating methods that include product focus, pattern focus, classic works of famous artists and cartoon, illustration, text and painting.

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See more: GOLDEN ARTWORKS BY ČRTOMIR JUST

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Contributors include artists such Kalen Hollomon (already exhibited at Colette in Paris) and Amalia Ulman (whose work was shown at Frieze in London this year) while younger, lesser known talents include Chris Rellas, a 19-year-old American student with a substantial online following.

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GUCCI NEW RETAIL CONCEPT IN MILAN FASHION WEEK http://www.bocadolobo.com/en/news-and-events/luxury/gucci-new-retail-concept-in-milan-fashion-week/ http://www.bocadolobo.com/en/news-and-events/luxury/gucci-new-retail-concept-in-milan-fashion-week/#comments Thu, 24 Sep 2015 15:35:59 +0000 http://www.bocadolobo.com/en/news-and-events/?p=2154 Italy’s Gucci has unveiled a new retail concept at its Milanese flagship to celebrate the first collection designed by the house’s creative director, Alessandro Michele. Mr. Michele joined Gucci in January, and the updated retail concept marks the new direction he plans to take the brand. Gucci’s flagship on Via Montenapoleone in Milan sets the tone for the new retail environment as the first of the brand’s global storefronts to be redesigned.

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The new retail environment will welcome consumers into a relaxed interior, with architecture and decor that is discreet through the use of soft elements such as velvet armchairs and harder, industrial touches such as rivets. The space also includes marble polychrome inlays on its floors, a marble staircase set against a varnished iron wall, carpeting in red and peacock blue as well as vintage oriental rugs and dark grey and pale pink velvets used in the fitting rooms.

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“The new store design is one of the key ways in which we are communicating Gucci’s new identity and it is not by chance that we are showcasing this at our Milan Montenapoleone flagship store, coinciding with the start of Milan Women’s Fashion Week,” said Marco Bizzarri, Gucci president and CEO, in a statement.

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“[Gucci’s] new contemporary vision for the brand is now clearly beginning to come to life across multiple touch-points: Alessandro’s new collection, new advertising campaigns, new store windows, new packaging and now a brand new store concept,” he said. “We could not be more proud of what we have been able to accomplish so far, as we move to implement our new business strategy.”

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The brand will continue updating its retail concept at its global network of stores, with each being unique and suited to its respective location. Gucci’s retail concept has also been expressed in the form of a pop-up shop in collaboration with Dover Street Market in Tokyo, London, New York and Beijing.

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