Iconic fashion brand, Prada, partners with the historic French luxury store, Galeries Lafayette, to bring tropical vibes to the city of lights.
Prada presents ‘Hyper Leaves’, a special project in collaboration with Galeries Lafayette Paris Haussmann – a project that comprises two pop up retail displays.
Until February 10 2020, the Parisian department store hosts two Prada pop-ups – dedicated to women and men’s SS20 collections – as well fifteen original windows through a special set-up inspired by wild nature. The project coincides with the spring edition of Maison & Objet in the French capital.
See Also: The 10 Most Famous Milan Fashion Brands
Combining reality and imagination, the windows’ concept includes several backlit wallpapers as background showing different nature landscapes – woods and macro leaves such as Alocasia, Monstera, Fig or Fern – enriched by big neon Prada triangle logos in green or yellow. Hyper leaves used as product displays and floors in contrasting colours – green, yellow, orange and pink – complete the ambience.
Unveiled during the Prada Fall-Winter 2020 Menswear fashion show, two exclusive limited-edition styles of sneakers and boots are available at the Hyper Leaves as a preview.
Stay with us to learn more about fashion brands
See Also: The 10 Most Famous Milan Fashion Brands
