The New York Edition Hotel is a unique luxury hotel designed by Rockwell Group that invites guests to make themselves at home in Manhattan. Ian Schrager is the owner of the Hotel group and already presented some of the most welcoming and stylish hotel spaces. For this hotel project, the New York Edition, he looked to hospitality top interior design firm Rockwell Group to create dramatic yet minimal interiors.
The hotel is located in the 1909 Gothic-style building, also known as the Clock Tower. The architects, Napoleon LeBrun & Sons, modeled it after the Campanile in Venice, Italy. Its 41 stories look out over leafy Madison Square Park.“space doesn’t feel unapproachably minimal,” says Rockwell Group founder David Rockwell. “And it doesn’t feel kinetic. It feels inviting.”
While respecting and restoring much of the tower’s original character and details, Rockwell Group worked with Schrager’s design team to bring sophisticated and modern design, clean-lined luxury to the lobby, guest rooms, and restaurant.
From the contemporary lobby to the calmly chic guest rooms, Rockwell with Schrager’s help was able to reimagine what a hotel could be. “A goal and a mantra were to create an environment that is both timeless and timely,” says Rockwell.
Contemporary artwork, dramatic lighting, and lush velvet seating invite vibrant conversations and leisurely meals. “The furnishings are distinctly residential, very clean lines. We played up the contrast that exists between the inside and outside of the building.”
Guest rooms have a tone-on-tone palette with dark wood accents, such as walnut headboard evoke the contemporary New York Style.