{"id":39051,"date":"2017-12-12T08:52:36","date_gmt":"2017-12-12T08:52:36","guid":{"rendered":"http:\/\/bocadolobo.com\/blog\/?p=39051"},"modified":"2023-03-21T17:49:28","modified_gmt":"2023-03-21T17:49:28","slug":"pantone-revealed-ultra-violet-2018-color-year","status":"publish","type":"post","link":"https:\/\/www.bocadolobo.com\/blog\/lifestyle-and-fashion\/lifestyle\/pantone-revealed-ultra-violet-2018-color-year\/","title":{"rendered":"Pantone Revealed ‘Ultra Violet’ As 2018 Color of The Year"},"content":{"rendered":"\n

It\u2019s an interior design moment we wait for all year, the\u00a0Pantone<\/em> Color of the Year.<\/strong> This is the defining hue that takes its cues from the year behind us and attempts to set the tone for the year ahead.<\/p>\n

This year, the color experts at Pantone<\/strong> <\/em>followed up on\u00a02017\u2019s Greenery\u00a0by selecting a hue that\u2019s as unexpected as it is refreshing: Ultra Violet<\/strong>. The Pantone<\/strong> <\/em>18-3838, is a complex, celestial shade of purple<\/strong>, veering toward the cooler end of the color spectrum, that calls to mind the vastness of the galaxy, the power of spirituality, and creative expression in all its forms.<\/p>\n

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Complex and contemplative, Ultra Violet<\/strong> suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.<\/p>\n<\/div>\n<\/div>\n

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Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet<\/strong> to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Pantone<\/strong> <\/em>18-3838 Ultra Violet<\/strong> symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.<\/p>\n

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\u201cThe Pantone<\/em> Color of the Year<\/strong> has come to mean so much more than \u2018what\u2019s trending\u2019 in the world of design; it\u2019s truly a reflection of what\u2019s needed in our world today.\u201d \u2013 Laurie Pressman, Vice President of the Pantone<\/strong> Color Institute.<\/p><\/blockquote>\n

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Ultra Violet in Home D\u00e9cor<\/h4>\n

In interiors, Ultra Violet<\/strong> can transform a room into one of extraordinary self-expression, or conversely, its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, a piece of art or accent wall. As a color that can take you in so many directions.<\/p>\n

Ultra Violet makes a statement in any space, whether it\u2019s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like Ultra Violet take center stage in interior design<\/strong> as large and small hotels harness color and design to entice travelers and stay relevant.<\/p>\n<\/div>\n<\/div>\n

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Ultra Violet in Fashion<\/h4>\n

On the runway or the streets, Ultra Violet is an enchanting purple<\/strong> that provides a theatrical linkage for both men\u2019s and women\u2019s styles. True to the coupled nature of Ultra Violet, created by combining red and blue, Ultra Violet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling color trend<\/strong>; with greens or greys, it evokes natural elegance.<\/p>\n

Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the color suggest intrigue for the evening but are also unexpectedly modern in athleisure or sneakers. In accessories, jewelry, and eyewear, Ultra Violet suggests the complexities of natural gems, textures, and florals.<\/p>\n

Ultra Violet in Beauty<\/h4>\n

Ultra Violet becomes spell-binding and steeped in spirituality in beauty to create expressive looks for all. The complex and deep nature of the color is well-suited for beauty looks created by combinations, blends, and ombres.<\/p>\n

A singular matte purple<\/strong> on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in Ultra Violet<\/strong> transform the eyes into windows to the cosmos. Purple <\/strong>hair continues to elevate street styles as a symbol of creative expression. On the palette of every beauty medium, Ultra Violet complements and emboldens every other color, adding complexity and mystery.<\/p>\n<\/div>\n<\/div>\n

Ultra Violet in Graphic Design and Packaging<\/h4>\n

As packaging design becomes more sophisticated, Ultra Violet<\/strong> offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet<\/strong> resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out.<\/p>\n

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Past Colors of the Year<\/h4>\n

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