{"id":39644,"date":"2018-01-11T15:54:51","date_gmt":"2018-01-11T15:54:51","guid":{"rendered":"http:\/\/bocadolobo.com\/blog\/?p=39644"},"modified":"2018-01-18T13:00:09","modified_gmt":"2018-01-18T13:00:09","slug":"discover-boca-do-lobos-legacy-of-design-and-craftsmanship","status":"publish","type":"post","link":"https:\/\/www.bocadolobo.com\/blog\/design-agenda\/boca-do-lobo-news\/discover-boca-do-lobos-legacy-of-design-and-craftsmanship\/","title":{"rendered":"Discover Boca do Lobo\u2019s Legacy of Design and Craftsmanship"},"content":{"rendered":"\n

Take a look at the first edition of Legacy<\/a>, Boca do Lobo\u2019s design<\/strong> <\/em>and craftmanship<\/strong> testimony,\u00a0designed especially to the ones that have been supporting\u00a0the brand during all these years and to the ones that are entering in the world just recently.<\/p>\n

This is for readers who want to know our challenges\u00a0and our motivation. This is so for design<\/strong><\/em> lovers, interior designers,<\/strong> for\u00a0hand craftsmen, for marketers, for architects<\/strong> and for everyone in this industry or in any other industry where passion is the main ingredient in the construction of their dreams!\u00a0You can download for free here<\/a>.<\/strong><\/p>\n

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This design magazine<\/strong> makes the tribute to all the manual arts that have been struggling not to disappear through the years. I wanted, by publishing their revelations, the importance and brand\u2019s legacy to this cultural richness.<\/p>\n

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We want it to be entertaining and of informative character,\u00a0at times contrasted, but above all useful. Inside you\u2019ll find a mixture of\u00a0descriptions, pictures behind the scenes, features, and testimonies, as\u00a0well as a wide range of inspirations<\/strong>. I hope that through this magazine\u00a0you\u2019ll get to meet the soul of all the people that work in the daily\u00a0construction of the brand, because once you\u2019ve done that you have\u00a0really met the soul of Boca Do Lobo.<\/p>\n

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THE\u00a0BEGINNING<\/h3>\n

Boca do Lobo was born naturally, without any strain, without any\u00a0obligation, was born as a need and desire at the same time. As a\u00a0need to represent what no one until the beginning of 2005 had\u00a0come to do: to duly represent Portugal\u2019s talents and crafts<\/strong> and as a desire to create a brand that would endure and flourish through\u00a0the years into something quite different from the rest.<\/p>\n

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Am\u00e2ndio Pereira and Ricardo Magalh\u00e3es, the two design students\u00a0who absorbed experience and inspiration from the capital of design<\/em><\/strong>\u00a0and fashion<\/strong>, Milan, returned home with a clear objective- they would\u00a0create a design<\/em><\/strong> a brand able to break the norms of conventional\u00a0luxury<\/strong> and find a way to celebrate, the use of artisanal techniques by making a tribute to all Portuguese heritage and culture.<\/p>\n

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These were the early beginnings of a brand that years later\u00a0would be distinguished as a brand with a unique design<\/strong><\/em> concept,\u00a0courageous to experiment and too stubborn to desist.\u00a0The first product and the first collection of Boca do Lobo Soho,\u00a0although compared to today\u2019s collections, seems quite timid and\u00a0simple, for the time it was introduced created a reaction, strong\u00a0enough to include Boca do Lobo in the world of luxury furniture<\/strong> with a unique design<\/strong><\/em>.<\/p>\n

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Boca do Lobo derives from the Italian idiom \u201cIn bocca al lupo\u201d\u00a0(Italian pronunciation: [im \u2018 bokka al \u2018lu:po],\u201cinto the mouth of\u00a0the wolf \u201d, an antiphrasis to exorcise any bad luck to a friend. Same\u00a0as Am\u00e2ndio Pereira and Ricardo Magalh\u00e3es would wish to each\u00a0other on their way to university, during exams.<\/p>\n

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The Head of the Wolf defines Boca do Lobo more than would the\u00a0opposite, from a folkloric and mythological background the wolf\u00a0has a decisive role in every narrative of native culture linked with\u00a0courage, strength, loyalty, and success at hunting.<\/p>\n

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His bilateral\u00a0temperament embraces perfectly the two sides of Boca do Lobo,\u00a0the ability to evoke contrasting emotions: like shock and delight,\u00a0pleasure and discomfort, amaze our outrage, as an explicit and\u00a0refusing protest towards indifference.<\/p>\n

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\u201cThe history of Boca does Lobo reborn repeatedly, marking each year a new inspiration, a new challenge, but with the same objective and passion. The restoration of the antique ar ts of manual work, honouring the ar t of hand painted\u00a0tiles, marquetry, joinery, upholstery and metalwork\u201d<\/p><\/blockquote>\n

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The collections that followed \u2013 Coolors, Limited Edition<\/strong>, Private show\u00a0emotionally but also rationally, the evolution of the luxury brand<\/strong>, its\u00a0maturity to the utmost control of the unexpected. If we symbolically\u00a0compare the alpha wolf with the leading person (from an ideological and aesthetic context) of Boca do Lobo, the latter is\u00a0Marco Costa.<\/p>\n

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Responsible for creating the most iconic and important brand\u00a0products. He believes that the world is a place to be discovered\u00a0and enjoyed rather than feared, embracing challenges with the\u00a0ultimate objective to design<\/em><\/strong> and deliver products that would enthusiasts the public. This perspective apparently optimistic,\u00a0but deeply audacious, has roots in all the brand\u2019s physiognomy.<\/p>\n

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Iconic pieces such as Pixel Cabinet, Diamond Sideboard, Fortuna\u00a0Dining Table and more, go beyond the furniture<\/strong> and its primary\u00a0function, pushing the object to new levels, blurring the boundaries\u00a0that would separate functionality with art. Most of the techniques and finishes used by Boca do Lobo, throughout the entire production\u00a0processes are completely artistically and technical \u201cinventions\u201d\u00a0of the designers.<\/p>\n

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This continuous self-challenge of the abilities\u00a0and capacities it is a path filled with barriers and difficulties until\u00a0they reach the final result. Precisely this ability, to transform\u00a0these \u201ccreatures\u201d in functional products, with a past and ready\u00a0to create a present and then a future is achieved thanks to the\u00a0communication capability and close collaboration between\u00a0designers<\/strong> and artisans.\u00a0Along the way, all the \u201ccrazy\u201d ideas found understanding and\u00a0talented hands to create unmatched products. Diamond (2008)\u00a0is one of Boca do Lobo\u2019s most sculptural pieces yet.<\/p>\n

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\u201cA SMALL PORTUGUESE BRAND,\u00a0IN A BIG DESIGN WORLD\u201d<\/p>\n<\/blockquote>\n

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THE LEGACY<\/h3>\n

There is no secret recipe for success, much less for creativity. Everything is taught, gained, or improved through practice and experience. Our prime difference from all other creatures is the ability to learn feelings, memories, or histories. Nothing disappears, everything is rooted in the unconscious, to be displayed unexpectedly due course of the lifetime. This inherent ability of human nature, when \u201cmarried\u201d to a so-called creative mind, generates naturally the steps to the creative process. Precisely of the above-mentioned sensations, from the conjunction of the conscious and unconscious, from the co-living of the past and present, Boca do Lobo created the so-called \u201c10 Creative Steps of the Brand\u201d.<\/p>\n

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According to Marco Costa, the Art and Brand Director of Boca do Lobo, the designer\u2019s responsibility is to identify and at the same time fulfill the customer\u2019s needs. Although we are not referring to the essential needs of human beings, it seems that over time the spaces where we live, work etc., are transformed into patterns of our well-being and our feelings. This is the first step (1) <\/strong>that a brand should take along the creative journey, to treat spaces as a personal diary, where we will be able to read all the needs, desires and expectations of our customers.<\/p>\n

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Only after we have read and understood the language of these \u201csecret\u201d diaries will we be ready to go through the second step \u2013 Design Minds (2) <\/strong>Once you develop a passion for learning you will never stop growing and Design Minds is the tool that the creative staff of Boca do Lobo embrace to ignite their imagination. When we mention Design Minds, we are referring to visiting museums, galleries, expanding horizon\u2019s and shifting mindsets, with a natural thirst to learn the unthinkable.<\/p>\n

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The contrary of this would be ignorance, (3) <\/strong>that for Boca do Lobo is the resemblance of innocence and genuinity. While embracing a new idea, \u201cout of the box\u201d, the problems and challenges start immediately when your idea attempts to gain shape and weight. We remind you here of one of the most elegant products of the brand \u2013 \u201cVenice\u201d mirror, from the moment of idealization, sketches, technical drawing to the production, it took no less than 360 days\u2026 Boca do Lobo \u201cartists\u201d (4) <\/strong>spend a good part of their lives in the search of handcrafted.<\/p>\n

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During this research and exploration, the visits to the settlements of these talents, they learn the most interesting details of their work. Capturing the details and the peculiarities of the materials, sometimes standing on the tables and other times laying forgotten or thrown away in a corner is one of the crucial steps of Boca do Lobo\u2019s creative journey.<\/p>\n

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Trust and confidentially (5) <\/strong>are two of the values that the brand gives great attention to the relationship with the customer. This close relationship with customers, the ability to transform the relationships into opportunities of learning, provides the best advice and later on the best ideas for the designers. The customers quite often sculpt the best structures of the brand.<\/p>\n

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We arrived now effortlessly to the (6) <\/strong>steps of the creative process of Boca do Lobo \u2013 Mistaking! Sometimes we develop things that at first glance can be considered as an error, or a failure, when surprisingly for many others might be that special touch, assumed as the most interesting detail of the product. The castings oxidations are \u201cerrors\u201d that now are an inseparable part of the brand\u2019s character. We can remind here as the most beautiful error the Emporio Chair, with a broken leg, an error that was transformed into an iconic and design desired piece.<\/p>\n

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\u201cAlways lead, never follow\u201d (7) <\/strong>this the brand\u00b4s daily refrain, refusing to accept any boundaries between the possible and impossible. Imperfectio Sofa, Heritage Sideboard, Diamond Sideboard and many others, would be just sketched desires if the brand wouldn\u2019t challenge itself. There isn\u2019t greater satisfaction than exceed everyone\u2019s expectations.<\/p>\n

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From the other hand the cultural heritage (8) <\/strong>of a land that grew from the mixture of all the people who inhabited and traded in the region over the centuries, is not solely part of brand\u2019s DNA but also the soul of each furniture.<\/p>\n

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The Portuguese explorative and wandering spirit (9) <\/strong>has great contribution in the creative process of the brand. The last but decisive step is the passion (1o)<\/strong>! Passion is the only ingredient that can not be learned or copied. It is the most authentic feature, it is the most inexhaustible power to convince your work towards your purpose while and inspiring everyone else. Is the soul\u2019s duty to be loyal to its own desires.<\/p>\n

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CREATE. DESIGN. INSPIRE.<\/h3>\n

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Designing for Boca do Lobo is every designer dream. It\u2019s an inspiring way to create and tell unique stories. The complexity of detail, the strong features, the classic heritage and the audacity that every piece can take is mind-blowing, seams that there\u2019s no limit, and to create pieces made to fill up a room\u2026 There\u2019s no better recipe.<\/p>\n

I\u2019ve always been inspired by Boca do Lobo, mostly in its strength, the way it has been treating the noblest materials over the years, it\u2019s colors and shines and above all its motto, passion is everything. Since Boca do Lobo was founded over a merger of classic and contemporary, I chose emblematic product typologies to start and I told its story through the brand. I searched for new characters in a new story.<\/p>\n

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I try to recreate and reinterpret each piece, each story, I wanted to continue these design narratives but through my vision. Although the Boca do Lobo has a strong identity and a defined style, the ambition of any designer is to leave their personal signature in this brand. I think that is the richness of design, Boca do Lobo success comes from the knowledge from our ancestor, but seen with a contemporary way throughout different eyes and hands.<\/p>\n

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The fascination in creating the unexpected and defying the boundaries between art and design is what inspire us. It\u2019s the strong DNA of the brand that fascinates and conquers the public.\u00a0We stay true to our values, the respect for our past and excitement for a bright and challenging future is what motivates us. Our culture, the talent of our daring designers, the tradition of working with noble materials, the wisdom of our artisans and the love and dedication of our team keep pushing us to always better.<\/p>\n

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The reinterpretation of the past with a contemporary touch is part of the core values and aesthetic of Boca do Lobo, combining good design with exceptional production skills. The richness and variety of our cultural heritage with centuries of history, the Portuguese legacy couldn\u2019t be more fertile to our designer\u2019s inspiration.\u00a0A unique universe which continues to fuel the creative minds behind the brand. Extraordinary design projects of top architects, refined interiors created by the best interior design firms, amazing work of groundbreaking artists, whose influence changed the world as we know, are a great source of inspiration that motivates us to do more and better.<\/p>\n

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Boca do Lobo is continuously reinventing itself, we come up with new concepts, designs, materials and exclusive pieces that have been inspiring and \u201cshake\u201d the design industry. It is necessary to follow the evolution of new generations, people have changed their consumption habits and the competition is getting bigger. We are overwhelmed by the influence of social media, thousands of images passed for our eyes, capture our attention and inspire our audience.<\/p>\n

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BEHIND THE\u00a0SCENES
\nPIECES WITH A STORY<\/h3>\n

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\"design\"<\/a><\/h4>\n

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THE ART OF DESIGNING
\nAND CRAFTING EXCLUSIVE PIECES<\/h3>\n

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Don\u2019t forget to download Legacy \u2013 A Design & Craftmanship Testimony<\/strong> for free<\/a><\/h4>\n

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