{"id":55808,"date":"2021-01-04T11:17:27","date_gmt":"2021-01-04T11:17:27","guid":{"rendered":"https:\/\/www.bocadolobo.com\/blog\/?p=55808"},"modified":"2021-05-11T14:10:52","modified_gmt":"2021-05-11T14:10:52","slug":"lets-talk-business-interviewing-marco-costa-ceo-of-boca-do-lobo","status":"publish","type":"post","link":"https:\/\/www.bocadolobo.com\/blog\/design-agenda\/boca-do-lobo-news\/lets-talk-business-interviewing-marco-costa-ceo-of-boca-do-lobo\/","title":{"rendered":"Let’s Talk Business, Interviewing Marco Costa, CEO of Boca do Lobo"},"content":{"rendered":"\n

Draw experience and surprise. These are the philosophies of Boca do Lobo, one of the most exclusive design brands in the world. Born to break up the monotony and clich\u00e9: The pieces are exuberant, recovering techniques and materials that reflect on the heritage of the country, as the golden leaf, for example. Marco Costa, as the CEO and creative director, gives voice to this philosophy.<\/em><\/p>\n\n\n\n

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As CEO, Marco Costa<\/strong> uses \u201cresponsibility\u201d and \u201cchallenge\u201d to describe his position at Boca do Lobo<\/span><\/em><\/strong>. Aware that he still has a long path ahead, Marco Costa uses this motto as a motivation to improve himself and his work every day, empowered by his experienced and skilled team, which he claims \u201cthey always go beyond the expected, always improving and trying to be better every day.<\/em>\u201c<\/p>\n\n\n\n

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As creative director at Boca do Lobo<\/em><\/strong>, Marco also needs to have an inventive mind, with no boundaries, that fully embraces the brand\u2019s essence. But where does he find his inspiration? The answer couldn\u2019t be easier: from the most exquisite artists around the globe to the nature-inspired pieces of art, simple objects and sculptures, and even in the texture of the different materials, he can find. At Boca do Lobo Design Studio<\/strong>, the team works by closely following the design world while still being artists at their core: \u201cThere is a crossover of art and design.<\/em>\u201d Even though his drive is to create new experiences and explore new materials and techniques, Marco Costa also never forgets that \u201cfunctional\u201d is a mandatory part of every design and so, \u201cwe want to create pieces or objects of art that are a part of people\u2019s lives that can be passed from generation to generation<\/em>\u201d.<\/p>\n\n\n\n

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See Also:<\/strong> Our Newest Ebook \u2013 The Art Of Design<\/a>ing<\/a> And Crafting Exclusive Pieces<\/a><\/p>\n\n\n\n

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\u201cThe Art of Designing and Crafting Exclusive Pieces\u201d<\/strong><\/h4>\n\n\n\n

\u201cThe Art of Designing and Crafting Exclusive Pieces\u201d<\/span><\/em> is the life motto of Boca do Lobo<\/em><\/strong> and what distinguishes it from the other brands in the design world. Introducing Portuguese craftsmanship<\/a><\/strong> in contemporary pieces<\/a><\/strong>, Boca do Lobo<\/em><\/strong> also allows ancient techniques to survive, as some of them are almost extinguished. \u201cThe link is in the complementarity that both parties have been able to find in the relationship that unites them: on the one hand we needed a singularity that only craftsmanship can give us and accommodate what we want to create, but on the other, we help these arts to be reborn\u2026 Each piece is unique, each gold leaf does not sit the same way twice.<\/em>\u201d<\/p>\n\n\n\n

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Divided into five collections, with different identities, the CEO of Boca do Lobo<\/em><\/strong>\u2018s stands out the Limited Edition<\/a><\/strong>, as the bestseller and the standard-bearer, with iconic pieces as the Diamond Sideboard<\/a><\/strong> or the Pixel Cabinet<\/a><\/strong>. \u201cThe Limited Edition and Private Collection are the collections with more rich techniques and materials. For example, the Pixel cabinet from Limited edition has 1088 triangles and they need to be applied one by one.<\/em>\u201d However, Soho<\/a><\/strong> and Coolors<\/a><\/strong> are the pioneer collections of the Boca do Lobo<\/em><\/strong> they fulfil its identity. Serving a higher luxury public, Marco Costa<\/strong> highlights the Private Collection<\/a><\/strong>.<\/p>\n\n\n\n

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Looking at Boca do Lobo<\/strong>\u2018s recent pieces is possible to see a change, an evolution as the brand has gradually lost his timidity and realized that its pieces can easily adapt to spaces and projects. \u201cThe essence, the charisma, and the boldness are there, but in a more versatile way,<\/em>\u201d explains Marco.<\/p>\n\n\n\n

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Finding the balance between the market and the brand\u2019s identity<\/strong><\/h4>\n\n\n\n

Never forgetting that Boca do Lobo<\/em><\/strong> is a brand with commercial intent, finding the balance between what the market searches for and the identity of the brand are crucial. Boca do Lobo<\/strong>\u2018s audience \u201cdemands an experience with design for the exclusive world of luxury and art,<\/em>\u201d explains Marco Costa, because the brand is physically present in the main capitals, allowing its customers to see, touch and feel, the uniqueness that only Boca do Lobo<\/strong> can offer.<\/p>\n\n\n\n

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Boca do Lobo\u2019s digital presence<\/strong> is one of its mains weapons, inspiring and surprising with the best of the brand\u2019s world. Sharing projects<\/a><\/strong> and pieces<\/a><\/strong> are some of the brand\u2019s actions in the digital world. With a passionate and dedicated team, the brand keeps innovating and searching for strategies to accomplish a strong presence in the web world, improving notoriety through blogs, social media, and magazines. \u201cI believe that the fact that we show us behind the scenes, without fears, also helps because it is part of our essence, our creative side, that makes all the difference<\/em>.\u201d<\/p>\n\n\n\n

\u201c\u2026for 2021, the brand will surprise the Design Industry\u2026\u201d<\/strong><\/h4>\n\n\n\n

With its eyes on the future, 2021 reserves surprises and challenges, as the brand won\u2019t be present in design trade shows<\/strong>. \u201cThe fact that we already have the loyalty of some clients that have been consolidated with our custom and bespoke pieces<\/em>\u201d is one of the year\u2019s main strategies. The \u2018happy customers\u2019 we have gathered throughout the years are the impulses behind our goals. It is our special \u2018secret formula\u2019, but it works. \u201cOur clients are for sure design lovers, people who aren\u2019t afraid to take risks. Usually, they are very self-assured and with a keen eye for details. They love to have something different and special, to have a meaningful story to tell. The value the good things yet with the best quality.<\/em>\u201d \u00a0Our Marketing team is doing an amazing job keeping our public always interested. The relation with Boca do Lobo<\/em><\/strong> lovers is always fantastic in our Social Media<\/strong> and Brand Blogs<\/strong>. The Brand believes that if every possible path is done with excellence, then the results will come naturally.<\/p>\n\n\n\n

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Talking business, an expansion to other areas would be a boost for Boca do Lobo<\/strong>. As for a business that could boost the brand, Marco Costa points out the importance of partnerships to \u201csurprise and innovate and have a boom in every corner of the world.<\/em>\u201c<\/p>\n\n\n\n

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Sustained Growth is also one of Boca do Lobo<\/strong>\u2018s goals, as it gives the brand freedom to risk, never forgetting the \u201cminimization of errors and impairments.<\/em>\u201d When it comes to products and collections, \u201cfor 2021, the brand will surprise the industry with some epic news about the world of collections and new design products.<\/em>\u201c<\/p>\n\n\n\n

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Stay with us to discover more about Boca do Lobo<\/em><\/strong><\/p>\n\n\n\n

See Also:<\/strong> Our Newest Ebook \u2013 The Art Of Design<\/a>ing<\/a> And Crafting Exclusive Pieces<\/a><\/p>\n\n\n\n

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