A few months after the opening of the newly renovated Louis Vuitton London store at the iconic Bond Street, Peter Marino once again takes charge of redesigning a flagship boutique of the Parisian Maison. Teaming up with the architectural icon Frank Gehry, together they created a new home for the luxury fashion house, in Seoul. Excited to see it?
“I’m always looking for ways to create feeling with three-dimensional materials,” he notes. “I love dance because it expresses movement as sculpture” Frank Gehry says.
With curved glass panels that stretch up toward the sky like sails, the Seoul boutique is both an evolution of the Paris building and a reflection of the architect’s deep appreciation for Asian culture.
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On the location of a previously existing Louis Vuitton boutique in Seoul, South Korea’s capital, architect Frank Gehry has created a new look for the luxury brand, that enhances and celebrates its strong relationship with Korean culture. Located in the city’s Gangnam District, the architectural building is Gehry’s first creation in South Korea and also shares many resemblances with the Louis Vuitton Foundation, in Paris, who was also designed by Frank Gehry.
Along with Peter Marino‘s various spaces dedicated to retail services, the building also includes a space on the upper level that currently hosts an exclusive collection of Giacometti sculptures.
A vast triple-height entrance clad in the same white Turkish limestone as the façade immediately connects interior and exterior, while swings by the Campana Brothers for Vuitton’s Objets Nomades collection hang overhead, greeting visitors.
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