Meet Boca do Lobo In Paris For Maison&Objet

Maison&Objet Paris is an unmissable event in the decoration and design world! Biannually, the entire lifestyle sector, including brands, designers, artisans, interior design experts, and, of course, valued visitors, comes together to establish connections and solidify groundbreaking deals. In this vibrant melting pot of the latest trends, surrounded by an array of discoveries, one can witness an extensive display of decorative pieces, designer furniture, accessories, textiles, fragrances, and tableware that stretches as far as the eye can see.

BOCA DO LOBO WILL BE PRESENT AT MAISON&OBJET 2024 | MEET US HALL 7, STAND A45

MAISON&OBJET SERVES UP AN OCEAN OF INSPIRATION… WHY NOT DIVE IN YOURSELF?!

In 2024, Maison&Objet marks 30 years of French-inspired excellence in the home decor, design and lifestyle industry. Marking this occasion, the show will take visitors on a journey to a re-enchanted future, where technology and nature coexist.

Challenging the antithesis in its title, TECH EDEN, the theme of this anniversary year will be explored throughout 2024 at the Paris fair, in the city’s showrooms, and on the M.O.M marketplace. It will be embodied in the three areas of expression dear to Maison&Objet: interior architecture, retail, and hospitality.

Meet Boca do Lobo In Paris For Maison & Objet | 18-22 January 2024 — Elephant armchair and high S.M.O.K.E ©Felipe Ribon

Mélanie Leroy, Managing Director, shares:
“Maison&Objet is more attentive than ever to its customers and their needs, positioning itself at the heart of key challenges, now and in the future, by connecting creativity, innovation and eco-responsibility. Our ambition is to illustrate all the opportunities available to the home décor, design and lifestyle sector, and actively support its development.

This is reflected in the quality of the programme of events for the upcoming edition: the Designer of the Year’s innovative project, the development of a What’s New? space providing concrete responses to the challenges in retail, and the Hospitality Lab, embodying a unique forwardlooking vision of the hybridisation of hospitality venues. ”

2,300 brands present
147 countries represented
27% only exhibit at Maison & Objet Paris
600 new brands/session
15 show sectors/universes
Over 40 conferences

New futures and paradise regained

Maison&Objet’s 2024 theme “TECH EDEN” was devised in collaboration with the creative strategy agency Peclers Paris, which sees it as an opportunity to “highlight the profound evolution in the relationship between science and nature, and project it into a sustainable and desirable future.” Seeking to bring substance and poetry to the notion of progress, Peclers offers a progressive concept enriched by scenographic interpretations, at times soothing, at times energising, and always inspiring. This narrative reconciles a futuristic utopia with new realities that will feed into the show’s activities, encompassing all sectors of interior decoration and design, arts and crafts, retail, decor and hospitality. Through immersive experiences, TECH EDEN invites professionals to rethink spatial design and layout, augmented by technological innovation, and employ innovative aesthetic and environmental approaches.

Soft tech as a driver of well-being

As societal crises and tensions reinforce our need to feel at ease in our own homes, cutting-edge technologies are responding with new services inspired by nature and offering a sophisticated version of it. Such is the case with Once Upon a Dream, a capsule room designed by Mathieu Lehanneur for the reopening of Hôtel de Marc. To encourage more restorative sleep, the principle of this ideal room is based on artificial and programmable management of natural day/night cycles. Reflecting on this quest for well-being at home, indeed in all the places we occupy in our everyday lives – the office, a hotel room, even the spa – Maison&Objet launched its new ”Well-Being & Beauty” sector in September 2023, featuring a selection which reconciles feel-good rituals and soft technological innovations to create a cocoon-like feeling at home.

Technophile explorers in search of utopia

“Sensitive explorers are embracing technological advances and using them to develop an augmented, tailor-made form of everyday life, to create a soothing, dreamlike environment, ” explain Brune Ouakrat, Strategic Planner and futurologist, and Charlotte Cazals, Designer and trend Forecaster at Peclers Paris.

This gives rise to the concept of biophilic design and awakening, sustainable and technological experiments aimed at an emerging tribe brought together by social media. In a hyper-connected, digitised and physical world where reality and fiction meet, virtual tours and 3D augmented-reality glasses go hand in hand with aromatherapy and light therapy, stimulating all five human senses in the hospitality venues of tomorrow.

Three areas of exploration, to discover at Maison&Objet Paris

TECH EDEN will take place in several different locations, giving expression to its futuristic aesthetics and
technological advances, as well as its gentle approach and appetite for a return to biophilia. Venues are becoming hybridised, and their uses are more diverse.

The retail, seen through 3 trends

More than a simple presentation, the “What’s New? In Retail?” space has evolved into a genuine think-tank for the now omnichannel distribution sector, offering a selection of new products, a programme of workshops and conferences, a café, and a wealth of merchandising ideas. François Delclaux will thus present a space for sourcing, inspiration and exchange, in collaboration with the global design agency BETC. The scenography of the venue has been given the softest of designs, where “tech” makes a discreet appearance, expressed by enveloping materials, natural forms, and gentle colours. This will serve as a
showcase three major trends: sustainable minimalism, responsible brutalism (reuse and recycling of materials), and organic fluidity.

The home is a soothing cocoon

In a post-confinement context, the home, behaviours and practices are being transformed by remote working, open-source technology, and e-commerce. The strong emerging trend in interiors continues: the private residence is regarded as a refuge, a soothing cocoon with a friendly, modular design; the living room becomes an office, while the bathroom is a living room dedicated to well-being. At the show, Elisabeth Leriche’s “What’s New? In Decor” trend space will focus on a fresh approach to interior decoration inspired by the theme of the session and translated into patterns, textiles, installations and immersive decor.

The hospitality sector as an escape pod

At the heart of the “Hospitality Lab”, Peclers Paris will offer biophilic, immersive and future-focused escape pods in its Trends Forum: awakening, active and regenerative. Each of these will embody one of the facets of the hospitality sector that is constantly evolving and offering new approaches to the beneficial getaway experience: the cafe blends into a well-being space, luxury spas pop up in hotel rooms and offer multi-sensory experiences, and waiting locations such as airports or train stations mutate into sports halls thanks to the latest immersive technologies.