{"id":22767,"date":"2019-01-03T15:54:37","date_gmt":"2019-01-03T15:54:37","guid":{"rendered":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/?p=22767"},"modified":"2019-01-03T17:02:11","modified_gmt":"2019-01-03T17:02:11","slug":"excuse-my-french-maison-et-objet-2019","status":"publish","type":"post","link":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/excuse-my-french-maison-et-objet-2019\/","title":{"rendered":"“Excuse My French!” Is The Maison et Objet 2019 Inspiration Theme"},"content":{"rendered":"\n

In January 2019,\u00a0Maison et Objet<\/strong><\/em> celebrates not only l\u2019exception fran\u00e7aise, but also the re-emergence of the country of Moli\u00e8re on the international scene. And where better to do that than at a quintessentially Parisian trade fair devoted to decoration, design and lifestyle? \u201cThere\u2019s a renewed curiosity about the French, a sort of fascination at the moment\u201d, asserts Vincent Gr\u00e9goire of the Paris-based forecasting agency NellyRodi. He cites examples such as first lady Brigitte Macron, the victorious World Cup soccer team, and fashion designer Olivier Rousteing. The theme chosen may have a humorous note to it\u2014Excuse My French!, but it takes a very serious look at the reasons behind this renaissance.<\/p>\n

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Imagined by NellyRodi, the Trend Forum in Hall 7 encapsulates the phenomenon with a handpicked selection of products that embody the new Gallic spirit. International visitors are offered the opportunity to discover new French brands and designers, while locals can get a better idea of how best to benefit from the \u201cMade in France\u201d fad. Based on the Hall of Mirrors in Versailles, the d\u00e9cor also includes a few more dissonant notes. \u201cFrench style is all about playing with opposites and exploiting the art of paradox\u201d, notes Gr\u00e9goire. A small truck stands parked in the middle of the space, while an ultra-contemporary ceiling light shakes things up amongst a host of traditional chandeliers.<\/p>\n

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The spotlight is cast on four different areas, which are contributing to French success in the world of design:<\/p>\n

Leading the way is a whole array of small manufacturers and producers\u2014or petites maisons\u2014a number of whom first came to prominence at\u00a0MAISON<\/span>&OBJET<\/span>. With brio, they are reinventing age-old savoir-faire in order to create products that are exclusive, original and highly desirable.<\/p>\n

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The pre-eminence of the French Tech industry is also playing its part. As the entrepreneur Xavier Niel notes, \u201cFrance has become the principle European destination for technology\u201d. Paris is home to the world\u2019s largest start-up campus, Station F, and companies all over the country are at the forefront of innovations in the domestic field.<\/p>\n

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There is also a new cosmopolitan generation\u2014a \u201cnouvelle vague\u201d\u2014of creatives, whose inspiration comes from further afield. They combine classic French chic with influences from other cultures and traditions in a novel spirit of fusion and mix \u2018n match.<\/p>\n

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A sense of daring has always been an integral part of French elegance and a group of designers are making their mark with a style that could best be described as \u201cClassic With A Twist\u201d. Their work is both singular and sometimes surreal, highly creative and a touch transgressive. As Gr\u00e9goire points out, even the most classical symbols of French chic, such as Brigitte Bardot or Coco Chanel\u2019s little black dress, were initially seen as shocking.<\/p>\n

So, no excuses needed. Vive le style fran\u00e7ais!<\/em><\/p>\n

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