{"id":42353,"date":"2021-09-20T14:51:29","date_gmt":"2021-09-20T14:51:29","guid":{"rendered":"https:\/\/bocadolobo.com\/en\/inspiration-and-ideas\/?p=42353"},"modified":"2023-02-15T18:01:31","modified_gmt":"2023-02-15T18:01:31","slug":"jay-zs-unpredictably-low-key-office-in-l-a","status":"publish","type":"post","link":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/jay-zs-unpredictably-low-key-office-in-l-a\/","title":{"rendered":"Jay-Z’s Unpredictably Low-Key Office In L.A."},"content":{"rendered":"\n

Let\u2019s play a game! <\/strong>Close your eyes and try to imagine how does it look Jay-Z<\/span><\/em><\/strong>\u2018s office<\/a><\/strong>. What comes to your mind? Maybe words like eccentric, swanky, or vibrant<\/a><\/strong> have passed through your mind. Well, if you were expecting some psychedelic environments<\/a><\/strong> along this tour, Jay-Z<\/em><\/strong>\u2018s new office<\/a><\/strong> in Los Angeles<\/strong> <\/a>is about to surprise you!<\/p>\n\n\n\n

\"Jay-Z's<\/a><\/figure>\n\n\n\n

See Also: How To Get The Look Of A Celebrity Home?<\/a><\/strong><\/h4>\n\n\n\n

The surprising Jay-Z<\/em><\/strong>\u2018s office interiors<\/a><\/strong> have the signature of Willo Perron<\/strong>, Los Angeles<\/a><\/strong>\u2013based designer<\/a><\/strong>, creative director, and partner in the firm Perron-Roettinger<\/strong>. <\/p>\n\n\n\n

A SPACE TO THINK, TALK AND CREATE<\/strong><\/h3>\n\n\n\n

In the opposite of what most people might expect, Willo Perron<\/strong>\u2018s design<\/a><\/strong> for the entertainment<\/a> giant<\/strong> Roc Nation<\/strong> has little to do with razzle-dazzle. Perron explains that he was looking for the exact opposite idea of having \u201cmusic blaring and video screens everywhere\u201d<\/strong>.<\/p>\n\n\n\n

Shawn \u201cJay-Z<\/em>\u201d Carter,<\/strong> the founder of Roc Nation<\/strong>, has known the designer<\/a> Willo Perron <\/strong>for about a decade. They have collaborated on everything from live performances to album packaging to home design<\/a><\/strong>. Perron<\/strong> confirms that Jay-Z<\/em><\/strong> has always given him plenty of freedom to explore and develop the most intriguing concept.<\/span> The only limits Willo<\/strong> had on this project<\/a><\/strong> have been the number of desks<\/a><\/strong> and offices<\/a><\/strong>.<\/p>\n\n\n

\n
\"Jay-Z's<\/a><\/figure>\n<\/div>\n\n
\n
\"Jay-Z's<\/a>
Conference room.<\/figcaption><\/figure>\n<\/div>\n\n\n
\n

\u201cI wanted to create a zen environment conducive to ideas and conversation, a space where you can actually think.\u201d<\/p>\nWillo Perron<\/strong><\/cite>\n<\/blockquote>\n\n\n\n

The entire office<\/a><\/strong> is done in neutral tones<\/a><\/strong> and the only splash of color<\/a><\/strong> you\u2019ll see are the houseplants, whether in the lounge cafe bar<\/a><\/strong>, the dining<\/a>\/meeting area<\/a>,<\/strong> and between desks<\/a><\/strong> or in the corners of each room<\/a><\/strong>. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

LESS PREDICTABLE, MORE EXPERIMENTAL<\/strong><\/h3>\n\n\n\n

In Jay-Z<\/em><\/strong>\u2018s office<\/a><\/strong>, as throughout the headquarters, artwork<\/a><\/strong> by mostly African American artists<\/a><\/strong> resounds against a backdrop of muted plaster walls and elegant glass screens. Unlike Roc Nation<\/strong>\u2018s art<\/a><\/strong> program in Manhattan<\/a><\/strong>, which relies primarily on instantly recognizable, high-profile names, L.A.<\/a><\/strong> features more emerging talent<\/a><\/strong>.<\/p>\n\n\n\n

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\u201cWe wanted something less predictable (\u2026) This felt more experimental and more appropriate for L.A.<\/strong> It\u2019s all about the vanguard of culture.\u201d<\/p>\nWillo Perron<\/strong><\/cite>\n<\/blockquote>\n\n\n\n

Jay-Z<\/em><\/strong>\u2018s private office<\/a><\/strong>, in particular, is crammed with design treasures<\/a><\/strong> \u2013 a Charlotte Perriand<\/strong> desk<\/a><\/strong>, a Marcel Breuer<\/strong> lamp<\/a><\/strong>, a Gio Ponti mirror<\/a><\/strong> and seating<\/a><\/strong> from Oscar Niemeyer<\/strong>, Erberto Carboni<\/strong> and Afra and Tobia Scarpa<\/strong> \u2013 all arranged in vignettes with a bespoke<\/a><\/strong>, homey feel<\/a><\/strong>.<\/p>\n\n\n\n\n \"Angra<\/a>\n\n\n\n

Perron<\/strong> raised the level of sophistication<\/a><\/strong> while maintaining the largely monochromatic color palette<\/a> <\/strong>and a ubiquitous touch of understated luxury<\/a><\/strong>.<\/p>\n\n\n\n

How Do You Feel About Jay-Z<\/strong>\u2018s Office?<\/em><\/h2>\n\n\n\n

See Also: Adam Levine And Behati Prinsloo\u2019s New Home<\/a><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s play a game! Close your eyes and try to imagine how does it look Jay-Z\u2018s office. What comes to your mind? Maybe words like eccentric, swanky, or vibrant have…<\/p>\n","protected":false},"author":34,"featured_media":42364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[4715,4716,4586,4714,4717,4718,4719,4720],"_links":{"self":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/42353"}],"collection":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/comments?post=42353"}],"version-history":[{"count":64,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/42353\/revisions"}],"predecessor-version":[{"id":56993,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/42353\/revisions\/56993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/media\/42364"}],"wp:attachment":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/media?parent=42353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/categories?post=42353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/tags?post=42353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}