{"id":77457,"date":"2025-05-15T14:08:56","date_gmt":"2025-05-15T14:08:56","guid":{"rendered":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/?p=77457"},"modified":"2025-05-15T14:08:58","modified_gmt":"2025-05-15T14:08:58","slug":"airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025","status":"publish","type":"post","link":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/","title":{"rendered":"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">During the <strong>April 2025<\/strong> edition of the prestigious <strong><span style=\"text-decoration: underline;\"><em>Salone del Mobile<\/em><\/span><\/strong> in <strong>Milan<\/strong>, <strong>Boca do Lobo<\/strong> collaborated with <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/airbel.pt\" target=\"_blank\">Airbel<\/a><\/strong>, Portugal&#8217;s leading<strong> olfactory marketing brand<\/strong>, to craft an immersive sensory experience that captivated visitors and underscored the power of scent in <strong><a href=\"http:\/\/www.bocadolobo.com\/en\/room-by-room\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\">design<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Article You\u2019ll Love: <a href=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/round-dining-tables-perfect-addition-any-room\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\">The Timeless Charm Of Round Dining Tables: A Perfect Addition To Any Home<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal.jpg\" alt=\"\" class=\"wp-image-69921\" srcset=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal.jpg 1024w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal-300x138.jpg 300w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal-768x354.jpg 768w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal-900x415.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Airbel: Pioneering Olfactory Marketing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/airbel.pt\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Airbel<\/strong> <\/a>specializes in <strong>olfactory marketing<\/strong>, offering tailored scent solutions for various sectors, including offices, retail stores, shopping centers, airports, hotels, educational institutions, automotive showrooms, and clinics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing olfactory marketing provides several benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhancement of Corporate Identity<\/strong>: Clients associate the space with quality, sophistication, elegance, innovation, and distinction.<\/li>\n\n\n\n<li><strong>Increased Purchase Decisions<\/strong>: Pleasant scents encourage customers to spend more time in the space, positively influencing their buying decisions and strengthening the connection between the customer and the brand.<\/li>\n\n\n\n<li><strong>Boosted Employee Productivity<\/strong>: Specific scents can improve mental concentration, reduce fatigue, and enhance the team environment. Studies indicate a 21% reduction in error probability when olfactory marketing is employed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.bocadolobo.com\/en\/products\/?utm_source=blog&amp;utm_medium=article-image&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-683x1024.jpg\" alt=\"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025\" class=\"wp-image-77459\" width=\"761\" height=\"1141\" srcset=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-683x1024.jpg 683w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-200x300.jpg 200w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-768x1152.jpg 768w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-1024x1536.jpg 1024w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-1365x2048.jpg 1365w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-1400x2100.jpg 1400w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-900x1350.jpg 900w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A9411-scaled.jpg 1707w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.bocadolobo.com\/en\/landing-page\/download-boca-do-lobo-book\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\">Boca do Lobo<\/a><\/strong> has long been celebrated for its commitment to <strong><a rel=\"noreferrer noopener\" href=\"?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\">craftsmanship <\/a><\/strong>and <strong><a rel=\"noreferrer noopener\" href=\"http:\/\/www.bocadolobo.com\/en\/room-by-room\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\">innovative design<\/a><\/strong>. At <strong>Salone del Mobile 2025<\/strong>, the brand unveiled a collection that showcased its signature blend of traditional techniques and <strong>contemporary aesthetics<\/strong>. Their pieces, characterized by bold forms and <strong><a href=\"?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\">exquisite materials<\/a><\/strong>, captivated attendees and reaffirmed their position at the forefront of <strong><a rel=\"noreferrer noopener\" href=\"http:\/\/www.bocadolobo.com\/en\/room-by-room\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\">luxury interior design<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.bocadolobo.com\/en\/room-by-room\/?utm_source=blog&amp;utm_medium=article-image&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro#living-rooms\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A8990-1024x683.jpg\" alt=\"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025\" class=\"wp-image-77460\" srcset=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A8990-1024x683.jpg 1024w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A8990-300x200.jpg 300w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A8990-768x512.jpg 768w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A8990-1536x1024.jpg 1536w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A8990-2048x1365.jpg 2048w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A8990-1400x933.jpg 1400w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/0L6A8990-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration between <strong>Airbel<\/strong> and <strong>Boca do Lobo<\/strong> was more than a mere partnership; it was a celebration of<strong> Portuguese heritage<\/strong> and <strong>innovation<\/strong>. Within <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bocadolobo.com\/en\/landing-page\/ebooks\/new-arrivals\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\">Boca do Lobo<\/a><\/strong>&#8216;s meticulously designed stand, the integration of <strong>Airbel&#8217;<\/strong>s<strong> <\/strong>bespoke scents created a multisensory experience that highlighted the synergy between the two brands. The ambient fragrances complemented the visual and tactile allure of the <strong><a href=\"http:\/\/www.bocadolobo.com\/en\/products\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\">furniture<\/a><\/strong>, offering a holistic appreciation of <strong>Portuguese artistry<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.bocadolobo.com\/en\/products\/?utm_source=blog&amp;utm_medium=article-image&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-683x1024.jpg\" alt=\"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025\" class=\"wp-image-77461\" width=\"763\" height=\"1144\" srcset=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-683x1024.jpg 683w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-200x300.jpg 200w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-768x1152.jpg 768w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-1024x1536.jpg 1024w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-1365x2048.jpg 1365w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-1400x2100.jpg 1400w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-900x1350.jpg 900w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3005-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration not only elevated the presence of both brands at <strong>Salone del Mobile 2025<\/strong> but also underscored the global appeal of<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bocadolobo.com\/en\/landing-page\/craftsmanship\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\"> Portuguese craftsmanship<\/a><\/strong>. By intertwining the narratives of olfactory marketing and <strong><a href=\"http:\/\/www.bocadolobo.com\/en\/room-by-room\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\">luxury design<\/a><\/strong>, <strong>Airbel<\/strong> and <strong>Boca do Lobo<\/strong> presented a unified vision that resonated with international audiences, positioning Portugal as a hub of cultural and artistic excellence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.bocadolobo.com\/en\/products\/?utm_source=blog&amp;utm_medium=article-image&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-683x1024.jpg\" alt=\"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025\" class=\"wp-image-77462\" srcset=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-683x1024.jpg 683w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-200x300.jpg 200w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-768x1152.jpg 768w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-1024x1536.jpg 1024w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-1365x2048.jpg 1365w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-1400x2100.jpg 1400w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-900x1350.jpg 900w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/4Z2A3931-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">A sensory journey that defined Salone del Mobile 2025!<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">See More: <a href=\"http:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/private-collection-exclusive-luxury-safes\/?utm_source=blog&amp;utm_medium=article-text&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\">Private Collection: Exclusive Luxury Safes<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.bocadolobo.com\/en\/landing-page\/download-boca-do-lobo-book\/?utm_source=blog&amp;utm_medium=article-banner&amp;utm_content=inspirationandideas-airbelxbl&amp;utm_campaign=370-isaloni25&amp;utm_term=aribeiro\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal.jpg\" alt=\"\" class=\"wp-image-69921\" srcset=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal.jpg 1024w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal-300x138.jpg 300w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal-768x354.jpg 768w, https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2024\/07\/banner_artigo_horizontal-900x415.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>During the April 2025 edition of the prestigious Salone del Mobile in Milan, Boca do Lobo collaborated with Airbel, Portugal&#8217;s leading olfactory marketing brand, to craft an immersive sensory experience that captivated visitors and underscored the power of scent in design. Article You\u2019ll Love: The Timeless Charm Of Round Dining Tables: A Perfect Addition To [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":77466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,18,5349,5164],"tags":[50,569,110,5357],"class_list":["post-77457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-craftsmanship","category-interior-design","category-milan-design-week","category-salone-del-mobile","tag-contemporary-design","tag-design-inspiration","tag-interior-design","tag-olfactory-marketing-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del M<\/title>\n<meta name=\"description\" content=\"During the April 2025 edition of the prestigious Salone del Mobile in Milan, Boca do Lobo collaborated with Airbel, Portugal&#039;s leading olfactory marketing brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del M\" \/>\n<meta property=\"og:description\" content=\"During the April 2025 edition of the prestigious Salone del Mobile in Milan, Boca do Lobo collaborated with Airbel, Portugal&#039;s leading olfactory marketing brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Boca do Lobo | Inspiration and Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T14:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T14:08:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/airbel-x-bl-salone-del-mobile-1024x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"malmeida@bocadolobo.com malmeida@bocadolobo.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"malmeida@bocadolobo.com malmeida@bocadolobo.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/\"},\"author\":{\"name\":\"malmeida@bocadolobo.com malmeida@bocadolobo.com\",\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/#\\\/schema\\\/person\\\/089a2f764060c17da6d69ba525767e8d\"},\"headline\":\"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025\",\"datePublished\":\"2025-05-15T14:08:56+00:00\",\"dateModified\":\"2025-05-15T14:08:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/\"},\"wordCount\":376,\"image\":{\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/airbel-x-bl-salone-del-mobile.png\",\"keywords\":[\"contemporary design\",\"design inspiration\",\"interior design\",\"olfactory marketing brand\"],\"articleSection\":[\"Craftsmanship\",\"Interior Design\u00a0\",\"Milan Design Week\",\"Salone Del Mobile\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/\",\"url\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/\",\"name\":\"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del M\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/airbel-x-bl-salone-del-mobile.png\",\"datePublished\":\"2025-05-15T14:08:56+00:00\",\"dateModified\":\"2025-05-15T14:08:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/#\\\/schema\\\/person\\\/089a2f764060c17da6d69ba525767e8d\"},\"description\":\"During the April 2025 edition of the prestigious Salone del Mobile in Milan, Boca do Lobo collaborated with Airbel, Portugal's leading olfactory marketing brand\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/airbel-x-bl-salone-del-mobile.png\",\"contentUrl\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/airbel-x-bl-salone-del-mobile.png\",\"width\":1825,\"height\":913},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/#website\",\"url\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/\",\"name\":\"Boca do Lobo | Inspiration and Ideas\",\"description\":\"The most stylish and sophisticated contemporary home inspirations are here! Showcasing inspirational interiors and offering its readers a wealth of creative ideas and design expertise to draw upon. A place where design and decoration meet ideas and inspiration.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/#\\\/schema\\\/person\\\/089a2f764060c17da6d69ba525767e8d\",\"name\":\"malmeida@bocadolobo.com malmeida@bocadolobo.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9054c172fd7916bd557d9ac1f2843e41284305bfbae75a61bddaf6ca826ae62?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9054c172fd7916bd557d9ac1f2843e41284305bfbae75a61bddaf6ca826ae62?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9054c172fd7916bd557d9ac1f2843e41284305bfbae75a61bddaf6ca826ae62?s=96&d=mm&r=g\",\"caption\":\"malmeida@bocadolobo.com malmeida@bocadolobo.com\"},\"url\":\"https:\\\/\\\/www.bocadolobo.com\\\/en\\\/inspiration-and-ideas\\\/author\\\/malmeidabocadolobo-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del M","description":"During the April 2025 edition of the prestigious Salone del Mobile in Milan, Boca do Lobo collaborated with Airbel, Portugal's leading olfactory marketing brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/","og_locale":"en_US","og_type":"article","og_title":"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del M","og_description":"During the April 2025 edition of the prestigious Salone del Mobile in Milan, Boca do Lobo collaborated with Airbel, Portugal's leading olfactory marketing brand","og_url":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/","og_site_name":"Boca do Lobo | Inspiration and Ideas","article_published_time":"2025-05-15T14:08:56+00:00","article_modified_time":"2025-05-15T14:08:58+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/airbel-x-bl-salone-del-mobile-1024x512.png","type":"image\/png"}],"author":"malmeida@bocadolobo.com malmeida@bocadolobo.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"malmeida@bocadolobo.com malmeida@bocadolobo.com","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/#article","isPartOf":{"@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/"},"author":{"name":"malmeida@bocadolobo.com malmeida@bocadolobo.com","@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/#\/schema\/person\/089a2f764060c17da6d69ba525767e8d"},"headline":"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025","datePublished":"2025-05-15T14:08:56+00:00","dateModified":"2025-05-15T14:08:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/"},"wordCount":376,"image":{"@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/airbel-x-bl-salone-del-mobile.png","keywords":["contemporary design","design inspiration","interior design","olfactory marketing brand"],"articleSection":["Craftsmanship","Interior Design\u00a0","Milan Design Week","Salone Del Mobile"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/","url":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/","name":"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del M","isPartOf":{"@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/airbel-x-bl-salone-del-mobile.png","datePublished":"2025-05-15T14:08:56+00:00","dateModified":"2025-05-15T14:08:58+00:00","author":{"@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/#\/schema\/person\/089a2f764060c17da6d69ba525767e8d"},"description":"During the April 2025 edition of the prestigious Salone del Mobile in Milan, Boca do Lobo collaborated with Airbel, Portugal's leading olfactory marketing brand","breadcrumb":{"@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/#primaryimage","url":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/airbel-x-bl-salone-del-mobile.png","contentUrl":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-content\/uploads\/2025\/05\/airbel-x-bl-salone-del-mobile.png","width":1825,"height":913},{"@type":"BreadcrumbList","@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/airbel-and-boca-do-lobo-elevating-sensory-experiences-at-salone-del-mobile-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/"},{"@type":"ListItem","position":2,"name":"Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/#website","url":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/","name":"Boca do Lobo | Inspiration and Ideas","description":"The most stylish and sophisticated contemporary home inspirations are here! Showcasing inspirational interiors and offering its readers a wealth of creative ideas and design expertise to draw upon. A place where design and decoration meet ideas and inspiration.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/#\/schema\/person\/089a2f764060c17da6d69ba525767e8d","name":"malmeida@bocadolobo.com malmeida@bocadolobo.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e9054c172fd7916bd557d9ac1f2843e41284305bfbae75a61bddaf6ca826ae62?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9054c172fd7916bd557d9ac1f2843e41284305bfbae75a61bddaf6ca826ae62?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9054c172fd7916bd557d9ac1f2843e41284305bfbae75a61bddaf6ca826ae62?s=96&d=mm&r=g","caption":"malmeida@bocadolobo.com malmeida@bocadolobo.com"},"url":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/author\/malmeidabocadolobo-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/77457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/comments?post=77457"}],"version-history":[{"count":8,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/77457\/revisions"}],"predecessor-version":[{"id":77470,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/77457\/revisions\/77470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/media\/77466"}],"wp:attachment":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/media?parent=77457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/categories?post=77457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/tags?post=77457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}