{"id":79739,"date":"2025-11-05T16:18:31","date_gmt":"2025-11-05T16:18:31","guid":{"rendered":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/?p=79739"},"modified":"2025-11-05T16:18:33","modified_gmt":"2025-11-05T16:18:33","slug":"salone-del-mobile-milano-debuts-in-saudi-arabia","status":"publish","type":"post","link":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/salone-del-mobile-milano-debuts-in-saudi-arabia\/","title":{"rendered":"Salone del Mobile.Milano Debuts in Saudi Arabia"},"content":{"rendered":"\n

From Milan <\/strong>to the Middle East<\/a><\/strong>, the global stage of design <\/a><\/strong>takes a bold step forward. The world-renowned Salone del Mobile<\/span><\/em>. <\/strong>Milano<\/strong> <\/a>is expanding its creative horizons and debuting in Saudi Arabia<\/strong> <\/a>with \u201cRed in Progress. Salone del Mobile .Milano meets Riyadh\u201d<\/strong>, a three-day event taking place from 26th to 28th November 2025<\/strong> at the King Abdullah Financial District (KAFD)<\/strong> \u2014 transforming the city\u2019s Financial Plaza into a glowing red celebration of culture<\/strong>, craftsmanship<\/a><\/strong>, and creativity<\/strong>.<\/p>\n\n\n\n

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See Also: Dubai Design Week 2025: Innovation and Design in the Middle East<\/a>\n<\/h5>\n\n\n\n

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Red in Progress: The Color of Energy and Transformation<\/strong><\/h5>\n\n\n\n

\u201cRed in Progress\u201d is more than a title \u2014 it is a manifesto.
<\/strong>Red evokes energy, passion, and evolution<\/strong> \u2014 values that define both Italian design<\/strong> and the spirit of Saudi Arabia\u2019s<\/strong> transformation. Conceived by the international architecture studio Gi\u00f2 Forma<\/strong>, the installation will reimagine KAFD\u2019s public spaces with a monumental red structure made of modular scaffolding wrapped in semi-transparent fabric.<\/p>\n\n\n\n

This immersive experience will act as a bridge between tradition and modernity<\/strong>, between Italian mastery<\/strong> and the Saudi vision of the future<\/strong> \u2014 a visual metaphor of construction, progress, and cultural dialogue.<\/p>\n\n\n\n

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\"Salone<\/a>
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An Encounter Between Two Design Worlds<\/strong><\/h5>\n\n\n\n

Announced during the Cultural Investment Conference<\/strong> at the King Fahd Cultural Centre, the event marks the first collaboration between Salone del Mobile.Milano<\/strong> and the Architecture and Design Commission<\/strong> of Saudi Arabia\u2019s Ministry of Culture<\/strong>.
This milestone follows a strategic partnership signed in AlUla in January 2025<\/strong>, which aims to foster long-term cooperation between Italy and Saudi Arabia in the fields of design<\/a><\/strong>, architecture<\/strong>, and innovation<\/strong>.<\/p>\n\n\n\n

The partnership seeks to strengthen creative and manufacturing supply chains<\/strong>, highlight local talent<\/strong>, and promote sustainability and innovation<\/strong> aligned with Vision 2030<\/strong> \u2014 Saudi Arabia\u2019s national strategy for transformation and diversification.<\/p>\n\n\n\n

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\"Salone<\/a><\/figure>\n<\/figure>\n\n\n\n

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The Best of Made in Italy Arrives in Riyadh<\/strong><\/h5>\n\n\n\n

The debut edition of Red in Progress<\/em> will showcase furniture<\/a><\/strong>, lighting<\/a><\/strong>, and accessories from 38 distinguished Italian brands<\/a><\/strong>, including Molteni&C, Cassina, Poltrona Frau, Giorgetti, Edra, Flos, Minotti, Porro, and Visionnaire<\/strong> \u2014 brands celebrated for their craftsmanship<\/a><\/strong>, bold aesthetics, and enduring innovation.<\/strong><\/p>\n\n\n\n

As Maria Porro<\/strong>, President of Salone del Mobile.Milano, explained:<\/p>\n\n\n\n

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\u201c\u2018Red in Progress. Salone del Mobile.Milano meets Riyadh\u2019 is the first step towards 2026, when the city will host a full-scale edition of the Salone del Mobile \u2014 broader in scope, richer in content, and dedicated to Saudi Arabia\u2019s design ecosystem.<\/em>\u201d<\/p>\n<\/blockquote>\n\n\n\n

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\"Salone<\/a>
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Where Business Meets Culture<\/strong><\/h5>\n\n\n\n

At the heart of the event lies the Business Lounge<\/strong>, designed by Lissoni & Partners<\/strong>, offering a discreet yet sophisticated space for networking between Italian companies and key Saudi stakeholders.
The interiors <\/a><\/strong>\u2014 defined by soft curves, illuminated fabrics, and touches of greenery \u2014 embody the Italian philosophy of elegant hospitality<\/strong>, where every detail is both aesthetic and functional.<\/p>\n\n\n\n

Beyond business, the event will feature a Lifestyle Area<\/strong> curated in collaboration with KAFD retailers and Italian and Saudi food & beverage brands. These convivial spaces will bring to life the rituals of Italian living<\/a><\/strong>, transforming moments of pause into expressions of design, service, and shared experience \u2014 a spirit deeply resonant with Boca do Lobo<\/a>\u2019s<\/strong> philosophy of turning art into lifestyle.<\/strong><\/p>\n\n\n\n

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\"Salone<\/a>
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Design as a Catalyst for Vision 2030<\/strong><\/h5>\n\n\n\n

Riyadh <\/strong>is rapidly becoming a global design hub<\/strong>, driven by the country\u2019s ambitious Vision 2030<\/strong>. With over 362,000 new <\/strong>rooms<\/strong> <\/a>planned and a USD 9 billion furniture <\/a>and design <\/a>market forecast by 2030<\/strong>, the city is positioning itself as a major destination for architecture<\/strong>, luxury interiors<\/a><\/strong>, and innovation<\/strong>.<\/p>\n\n\n\n

The Salone del Mobile.Milano in Riyadh<\/strong> arrives at a pivotal moment \u2014 as Saudi Arabia redefines its urban and cultural landscape, the event will serve as both a catalyst for design excellence<\/strong> and a platform for global collaboration<\/strong>.<\/p>\n\n\n\n

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\"Salone<\/a>
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Celebrating Local Talent: \u201cDesigned in Saudi\u201d<\/strong><\/h5>\n\n\n\n

A key highlight of the event will be \u201cDesigned in Saudi\u201d<\/strong>, an initiative by the Architecture and Design Commission<\/strong> to spotlight emerging Saudi designers and give them international visibility.
Through mentorship, education, and recognition, the program aims to build a design ecosystem rooted in authenticity, innovation, and human-centered creativity<\/strong>.<\/p>\n\n\n\n

The \u201cDesigned in Saudi\u201d <\/strong>seal will be awarded to products that embody the values of craftsmanship<\/a><\/strong>, cultural identity, and design excellence \u2014 reaffirming Saudi Arabia\u2019s growing presence on the global stage.<\/p>\n\n\n\n

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\"Salone<\/a>
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A New Chapter for Global Design<\/strong><\/h5>\n\n\n\n

With \u201cRed in Progress. Salone del Mobile.Milano meets Riyadh\u201d<\/strong>, the dialogue between Italy and Saudi Arabia<\/strong> extends beyond design <\/a><\/strong>\u2014 it becomes a shared narrative about vision, transformation, and creativity<\/strong>.<\/p>\n\n\n\n

For Boca do Lobo<\/a><\/strong>, whose work merges artistic heritage with contemporary boldness<\/strong>, this moment reflects the universal language of design: a bridge between cultures, a celebration of craftsmanship<\/a>, and a vision of beauty without borders.<\/strong><\/p>\n\n\n\n

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Article You\u2019ll Love: Downtown Design Dubai 2025: Luxury, Craftsmanship & Innovation<\/a>\n<\/h5>\n\n\n\n

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From Milan to the Middle East, the global stage of design takes a bold step forward. The world-renowned Salone del Mobile. Milano is expanding its creative horizons and debuting in…<\/p>\n","protected":false},"author":34,"featured_media":79779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,5164,1],"tags":[110,128,14,3],"_links":{"self":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/79739"}],"collection":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/comments?post=79739"}],"version-history":[{"count":6,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/79739\/revisions"}],"predecessor-version":[{"id":79778,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/posts\/79739\/revisions\/79778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/media\/79779"}],"wp:attachment":[{"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/media?parent=79739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/categories?post=79739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bocadolobo.com\/en\/inspiration-and-ideas\/wp-json\/wp\/v2\/tags?post=79739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}