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“This is Not A Gallery” Boca do Lobo’s Concept for Maison et Objet’19

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At this year edition of  Maison Et ObjetBoca do Lobo brings the outraging concept of “This is Not A Gallery” will break the classic rule of design with a whole au courant language, conceiving an immersive experience through senses and feelings all in one space.

 

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Located at Hall 8 – Stand C3, this avant-garde behind the scenes living experience will be the perfect scenario to unveil 10 new design pieces, strategically thought to complete four living areas with a Je Ne Sais Quoi flair. Two workshop cases play homage to skilled artisans and enhance the wonders of craftsmanship and ancient traditional techniques. To complete this adventure of broken standards, a creative atelier was conceived with the purpose of professionals and designers brainstorm about new projects and ideas with the Brand.

 

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Fearless Savoir-Faire & Remarkable Creations

An art inspired living space resembles the Renaissance era providing an unparalleled wandering through art creations that embody the house state of mind and fearless spirit. To all design and art lovers, who desire to travel through time with the most ancient techniques and contemporary design, this unique experience will guarantee an exclusive and authentic emotion of pure Savoir Faire.

 

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The brand’s performance will be represented in five completely distinguish ambiances, each one with a singular idea yet with the same purpose, to Provoke Emotions.

 

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For the most curious, the creative studio can be seen from the outside of the stand. This space offers a live experience of Boca do Lobo’s sketches and a Petit area for touching in some of the rarest and exclusive materials used in the brand collectible design. A room for professionals to work closely with clients, to inspire and to freely brainstorm about upcoming projects.

 

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New remarkable launches and time-honored masterpieces are held by a live showcase of skilled artisans working on site to provide an unparalleled wandering that embodies the house state of mind and fearless spirit. Also, Limited Edition works of art will be present with its uniqueness and inspiring design complementing this experience.

 

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Artisans who work thoroughly every day on techniques, that have been preserved for centuries, show their love and dedication for meticulous crafts such as jewelrymetalworking, and joinery in two live workshops. The non-settle feeling of Boca do Lobo‘s creative minds and the meticulous effort of Métiers D’art, gave the vision to understand the past through the shown crafts, interpreting it through cutting-edge technology.

 

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Witness, learn and understand in first hand Boca do Lobo‘s passion for tradition and design, leaving the space with a One For The Books experience. A ground-breaking scenario of soulful storytellers.

 

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