Peter Marino and Christian de Portzamparc were choosen to design new Dior’s boutique, in Seoul. The new store reflects all the luxury brand’s longstanding legacy and influence in the fashion industry.
The fluid and gentle curving exterior protects the steel and glass building which houses floors dedicated to everything the brand has to offer. This include accessories, men and women’s clothing, along with exhibition space, a VIP lounge and a Dior café, where customers can enjoy deserts and coffee directed by Pierre Hermé.
With such glamour, Dior’s new store will certainly become a distinctive addition to the fashionable korean neighborhood.