MaMa Kelly in Amsterdam will be definitely one of the most Instagrammed Millennial Pink restaurants of 2018. The interior design is a statement with rich colors, warm material, and a special allure.
Designed by the Dutch design firm De Horecafabrie, Rein Rambaldo is the founder and responsible for this project idea that at first looked insane, but he couldn’ be more happy with the final result.
The charm of this place comes from by all the details in the interior design project: the carousel bar, the coffee bar, banister, lighting, fabric walls, the secret bar and even the toilets. All details are part of this pink wonderland interior. Each floor has its own character, where you can expect the unexpected.
The pink interior is inspired by a tiny shop in New York. When the owners saw images of the pink restaurant, they were immediately thinking of The Gallery at Sketch by India Mahdavi in London and Pietro Nolita in New York.
It is slightly smaller at 800 square meters (8,610 sq.ft) and seats 200 guests. MaMa Kelly The Hague is located in an industrial area outside The Hague in an old cigarette factory. Funky industrial vibes, exposed pipes, blue-tone interior. The modern restaurant presents a new look, same vibe as in The Hague.
Rambaldo explains that the success of the first MaMa Kelly is due to the solid concept but it is also due to the operational and marketing style of the owners. The tightly-run ship relies heavily on social media, especially Instagram.
Source: De Horecafabriek | Photos: Rene van Dongen