Pininfarina, a name historically linked with elegance and innovation in automotive design, has evolved into a global leader in multidisciplinary design. With over 90 years of design heritage, its Americas division, Pininfarina of America, is bringing that same tradition of excellence into the worlds of architecture, product design, mobility, and digital experiences. From its flagship office in Miami to its growing presence in New York City, this design powerhouse blends Italian creativity with the diverse energy of North and South America.
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A Multidisciplinary Design Studio in Miami and New York
Founded in 2014, Pininfarina of America quickly became a reference point for innovation-driven design in the Western Hemisphere. The Miami studio, now expanded into a cutting-edge creative space on Brickell Key, serves as the company’s headquarters for North and South America. In 2024, the firm further broadened its presence by opening a new design studio in New York City, enhancing its ability to serve clients with agility, proximity, and cultural relevance.
These two hubs are more than just physical spaces; they are incubators for forward-thinking design. The teams work across industries, developing solutions that connect emotion, form, and function in everything from luxury residential buildings to future-forward mobility concepts.
Source: Pininfarina
Human-Centered Design Across Architecture, Mobility, and Product Innovation
At the core of Pininfarina of America’s success is a deep commitment to human-centered design. The studio collaborates with global brands and developers to create emotionally resonant and functionally outstanding experiences. Its portfolio includes iconic residential towers in Brazil, award-winning public infrastructure in Miami Beach, and cutting-edge collaborations with companies such as Coca-Cola, Lenovo, GE, and The Related Group.
Every project is guided by three key values: Elegance, Purity, and Innovation. These principles ensure that whether the team is designing a digital interface or a sustainable skyscraper, the result reflects timeless Italian style, purpose-driven aesthetics, and forward-looking technology.
A Culture of Creativity, Recognized Worldwide
Design excellence alone doesn’t build global impact; culture does. Pininfarina of America has been named a Great Place to Work® for four consecutive years, with an impressive 89% of employees rating the company as a great workplace. This creative culture is fueled by leadership that prioritizes innovation, inclusion, and personal growth.
General Manager Claudio Da Soller brings strategic insight from luxury consumer markets, while Senior Vice President of Design Paolo Trevisan leads with a portfolio of over 100 internationally recognized projects. Chief Architect Officer Samuele Sordi contributes a unique perspective that fuses architectural, automotive, and UX/UI thinking. Together, they form a dynamic and collaborative studio that delivers exceptional results for both clients and the communities they serve.
Source: Pininfarina
Leading the Future of Sustainable, Purpose-Driven Design
As Pininfarina of America celebrates more than a decade of growth, it continues to evolve not just as a design firm but as a leader in sustainable and socially responsible innovation. With initiatives that support coastal restoration, community volunteering, and ethical design practices, the studio proves that beautiful design can also be good for the planet and society.
Whether reimagining cities, crafting immersive brand experiences, or designing the vehicles of tomorrow, Pininfarina of America remains committed to shaping the future through meaningful, elegant, and innovative design.
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