Milan Design Week 2018 will be held from 17th to 22nd April, this week is full of events that include the participation of luxury brands and designers, exhibitions throughout the various point of the city, from Salone del mobile – the annual international furniture exhibition – to Fourisaloni. This is an overview of what will happen in the different district of Milan during this major design event.
Salone del Mobile
Salone del Mobile, the most recognized design fair in the world, reunites in just one week more than three hundred thousand designers, architects, critics and trend hunters for a week, innovation, design, technology and attractions to make from this event, one of the best global experiences for professionals
This year Salone presents a city-based project Living Nature. La Natura dell’Abitare developed with the Carlo Ratti Associati (CRA) international design and innovation studio, will be in Piazza del Duomo. The Salone del Mobile ponders the possible reconciliation of man and nature with an emotive installation that enters into the debate on the value of sustainable living.
SaloneSatellite was the first event to focus on young designers, instantly becoming the unusual place for interface with manufacturers, talent scouts and the most promising young designers, and since 1998 runs again concurrently with the Salone del Mobile.
During the Fuorisalone, many locations often become a co-protagonist of the event. many important brands located in the design districts introduce their new collections and host special events with live music and entertainment. See what can expect from some of the important design districts in the city.
Tortona Design District
Tortona district showcases the biggest names from the design industry. For 2018, they will present Base Milano, a new multifunctional venue, located at the former industrial Ansaldo complex, hosts exhibitions, and projects. Nendo presents “forms and movement”. The Japanese design studio creates a labyrinth of designs, sketches, and processes, the show is part of the Superdesign at Superstudio.
The exhibition Smart City and the Superloft project, displaying the ideal house/loft for the future.
SUPERSTUDIO, the iconic place for design in Milan, is the most visited and renowned place in Tortona district. With the project SUPERDESIGN SHOW, hat continues and takes over the success of the Temporary Museum for New Design
Ventura Centrale District
Particularly notable this year exhibitors focus on a perception of technological processes and their impact on our daily lives, The American design studio UM Project whose “Patch” project envisages the future of smart houses and cities.
Ventura Future will host also features two projects by Patricia Urquiola, others by Mingone, Federica Biasi, Denis Guidone, Mae Engelgeer and Valerio Sommella.
The American magazine Surface to celebrate its 25th anniversary, teams up with celebrated architect David Rockwell to create “The Diner”, a modern reinterpretation of typical American restaurants the events hosts conferences and.
Brera Design District
“Be Human: Designing with Empathy”, is the theme for the district 9th edition. Among the many events, 3 young Italian designers mark the presence in the design district. Cristina Celestino transforms a tram into a moving cinema under the name Corallo. Elena Salmistraro presents Dafne, a reinvention of the Timberland logo in Piazza XXV Aprile. Daniele Lago suggests a series of exhibits, meetings, and workshops in Appartamento Lago.
The Brera Design Apartment is an exhibition space located in via Palermo 1 with furnishings and upholstery from a wide variety of designers.
COS invited this year the artist Phillip K Smith to imagine a sculptural installation that is inspired by Italian Renaissance architecture and the Milan sky, although respect COS’ minimalist design.
Isola Design District
This year, the district will be marked by a strong international presence, thanks to the union of designers coming from all over the world. The theme will guide the exhibitions: “Rethinking Materials”. In fact, the organization’s goal is to showcase projects that have highlighted the adaptability of certain materials.
“LatinoAmerican Contemporary Design” a group exhibition by South-American designers working between contemporaneity and local country identities, Brazil, Ecuador, Colombia, and Mexico.
“5 Vie” District
This year, the spotlight is trained on the spaces of the old Meazza hardware store – an iconic symbol of post-war Milan, which closed down two years ago.
The space hosts various projects, including a tribute to the work of Nanda Vigo. The items displayed include her “Goral” totems and a wall show of her glowing tree sculptures titled “Light Trees”.
Art Nouveau architecture, and design, “Porta Venezia in Design” makes its sixth appearance at this year’s Fuorisalone.
Louis Vution returns to Palazzo Bocconi with its Objets Nomades. Highlights include a patchwork leather vase by Fernando & Humberto Campana and a new collaboration with Hong Kong-based designer André Fu.
La Triennale di Milano is an international cultural institution with over 90 years of history behind that stages exhibitions, conferences and events on art, design, architecture, fashion, cinema, communication and society.
It promotes exhibitions dedicated to contemporary art, to nationally and internationally celebrated architects and designers, to fashion designers that have transformed tastes and customs.