Another year, another announcement and we are thrilled to reveal you Pantone Colour Of The Year 2023! Designers, marketers, and creatives wait anxiously for the big reveal. This year’s colour is “Viva Magenta 18-1720“ which makes a vibrant, yet powerful statement. As usual, Boca do Lobo has some incredibly designed pieces for you to stay up to date with this trend.
“WELCOME TO THE MAGENTAVERSE”
Ready For Some History?
Pantone first introduced the “Pantone Colour Of The Year” back in 2000. It was meant to inspire and be a trendsetter for the year ahead. The Pantone Institute examines and analyzes all aspects of the world around us including fashion, social media, current national and world events, and the overall tone of our environment. It wasn’t until 2007, however, that the world really started to take notice and know that this colour is special and has a deeper meaning. Today, the big announcement is highly anticipated and after the launch, creates an entire media frenzy with articles all over the internet and news.
Leatrice Eiseman – Executive Director, Pantone Color Institute“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyews belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build out inner strenght.”
Why This Is Important?
Why is it that so many people put this much energy and excitement into a single colour? And how can one company so clearly dictate the direction of the coming year and the tone that is ahead? The answer is simple: Pantone is the leader in all things colour. They wrote the book on colour classification. By taking notice of the Colour Of The Year, you can save hours upon hours of research trying to find a colour that will potentially connect to your audience. This particular colour will gain global attention and be seen in advertising and publications everywhere.
The “Viva Magenta” is a very dramatic colour. It’s a beautiful balance between a warm and cool colour. It’s romantic, yet a symbol of power. It screams confidence, commands attention, is a risk-taker, and has the potential to energize the world around us. Even if you choose not to use Viva Magenta in your advertising strategy, the research behind the colour is a wealth of insight into the minds of the consumers.
Pantone Colour Institute,“The 2023 Pantone Colour Of The Year is Viva Magenta, hybrid red that mixes the excitement of crimson and the calmness of blue for a zing that signals risk-taking. Just what we need as we try to ease our way out of the pandemic.”
We Will See This Colour Used In 2023
Look for “Viva Magenta” in high-fashion, beauty products, interior design, and all forms of advertising. While the Colour Of The Year is normally very present and recognizable, maybe this year we will be seeing “Viva Magenta” on another level.
Like all trends, this colour will change. There will be a new Colour Of The Year in 2024. So, don’t base your brand around this colour. Instead, use small doses of it in your advertising, on social media posts, and in your content. If you have special limited-edition products, the packaging is a great place to use the colour.
Best Pairs For This Colour
It goes with just anything. Pair it with pinks and creams for a natural, romantic look. Pair it with olives or deep greens for a strong and rich feel. Or use it by itself to create a bold statement. Boca do Lobo‘s designed pieces definitely contributes to creating a statement in your home decor.