Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del M

During the April 2025 edition of the prestigious Salone del Mobile in Milan, Boca do Lobo collaborated with Airbel, Portugal’s leading olfactory marketing brand, to craft an immersive sensory experience that captivated visitors and underscored the power of scent in design.

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Airbel: Pioneering Olfactory Marketing

Airbel specializes in olfactory marketing, offering tailored scent solutions for various sectors, including offices, retail stores, shopping centers, airports, hotels, educational institutions, automotive showrooms, and clinics.

Implementing olfactory marketing provides several benefits:

Enhancement of Corporate Identity: Clients associate the space with quality, sophistication, elegance, innovation, and distinction.
Increased Purchase Decisions: Pleasant scents encourage customers to spend more time in the space, positively influencing their buying decisions and strengthening the connection between the customer and the brand.
Boosted Employee Productivity: Specific scents can improve mental concentration, reduce fatigue, and enhance the team environment. Studies indicate a 21% reduction in error probability when olfactory marketing is employed.

Airbel and Boca do Lobo: Elevating Sensory Experiences at Salone del Mobile 2025

Boca do Lobo has long been celebrated for its commitment to craftsmanship and innovative design. At Salone del Mobile 2025, the brand unveiled a collection that showcased its signature blend of traditional techniques and contemporary aesthetics. Their pieces, characterized by bold forms and exquisite materials, captivated attendees and reaffirmed their position at the forefront of luxury interior design.

The collaboration between Airbel and Boca do Lobo was more than a mere partnership; it was a celebration of Portuguese heritage and innovation. Within Boca do Lobo‘s meticulously designed stand, the integration of Airbel’s bespoke scents created a multisensory experience that highlighted the synergy between the two brands. The ambient fragrances complemented the visual and tactile allure of the furniture, offering a holistic appreciation of Portuguese artistry.

This collaboration not only elevated the presence of both brands at Salone del Mobile 2025 but also underscored the global appeal of Portuguese craftsmanship. By intertwining the narratives of olfactory marketing and luxury design, Airbel and Boca do Lobo presented a unified vision that resonated with international audiences, positioning Portugal as a hub of cultural and artistic excellence.