This year there is something special: the redesign of the striking boutique crafted once again by acclaimed international interior architect Pierre Yovanovitch, who has a long-standing relationship with the villa and its associated festivals.
For art and architecture lovers, Hyères is a gem of the French Riviera and its Villa Noailles, in particular, a cultural trove. Originally built in the 1920s by architect Robert Mallet-Stevens for modern art patrons Charles and Marie-Laure de Noailles, the home is now a thriving arts center. This July, the Design Parade Hyères, an annual spotlight of up-and-coming talent held at the villa, celebrated its 15th anniversary.
After serving as jury president of the 2018 Design Parade Toulon, Pierre Yovanovitch redesigned the interior of the Hyères boutique in 2019 and again in 2020. For both iterations, Yovanovitch took Villa Noailles unique Cubist garden, which, he says, “occupies a strange space between garden and architecture,” as his launching point. Emulating the plot’s square and rectangular plantings are geometric, in-laid architectural elements, which give the boutique’s products a shadowbox surround.
Playing off of the garden’s use of primary colors, Pierre Yovanovitch transformed the interior with his signature candy-toned hues, its 2020 palette even bolder than the year prior. While a central table serves as a royal-blue focal point, the walls and accents are in more nuanced shades like muted turquoise, seafoam green, cotton-candy pink, and salmon.
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Graziella Semerciyan gallery curated this year’s product assortment, which includes works by former Design Parade finalists, as well as those from sister festivals supporting fashion, photography, and more. The range of objects on offer includes dark ceramics made by Hélène Labadie that are inspired by those of 1950s masters like Jacques Blin, ecological swimsuits by Atelier Bartavelle x Twice Studio, and a new beach towel collaboration from Villa Noailles, artist Florent Groc, and La Serviette Paris.
The thoughtful mix of offerings is synonymous with Hyères itself, where myriad styles and eras delightfully coexist. The Villa Noailles Pierre Yovanovitch–designed boutique will be open until the International Festival of Fashion, Photography, and Fashion Accessories in April 2021.
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