Playing off of the garden’s use of primary colors, Pierre Yovanovitch transformed the interior with his signature candy-toned hues, its 2020 palette even bolder than the year prior.
“It is the type of place where one thinks that one should have been there at the time and been a part of the story” – Pierre Yovanovitch
While a central table serves as a royal-blue focal point, the walls and accents are in more nuanced shades like muted turquoise, seafoam green, cotton-candy pink, and salmon.
“We incorporated variations of blue hues to add a sense of depth and tranquility to the space and create a serene backdrop to allow for the colorful vignettes to really stand out,” he says.
Design Parade finalists, as well as those from sister festivals supporting fashion, photography, and more. The range of objects on offer includes dark ceramics made by Hélène Labadie that are inspired by those of 1950s masters like Jacques Blin, ecological swimsuits by Atelier Bartavelle x Twice Studio, and a new beach towel collaboration from Villa Noailles, artist Florent Groc, and La Serviette Paris. The thoughtful mix of offerings is synonymous with Hyères itself, where myriad styles and eras delightfully coexist.
“I wanted the layout and colours of the space to showcase the displayed design objects to their fullest potential while also offering a lively, joyful area for people to convene.”
“The city is a source of amazement; it is a true palimpsest of many periods, starting from the most ancient to medieval to the Belle Epoque and the modernist,” says Pierre Yovanovitch. “What I like most about it is that it has not been gentrified like many cities on the coast and has kept its quintessential multicultural Mediterranean character. In addition, it is located on one of the nicest parts of the coast with marvels such as Porquerolles a stone’s throw away.”The Villa Noailles Pierre Yovanovitch–designed boutique will be open until the International Festival of Fashion, Photography, and Fashion Accessories in April 2021.